Email Marketing Manager

Responsibilities

Email Strategy and Program Architecture

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Own Cloudforce’s email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.

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Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event follow-up, webinar follow-up, re-engagement, and customer communications.

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Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.

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Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi-channel buyer experience.

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Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.

HubSpot Email Program Management

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Own email execution in HubSpot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.

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Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.

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Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and prep, post-event follow-up, and dormant-contact re-engagement.

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Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.

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Coordinate with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.

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Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.

Persona-Specific Nurture Programs

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• Cloudforce sells to buying committees that includes numerous stakeholders. The Email Marketing Manager will translate that complexity into a manageable, scalable nurture program.
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• Build and maintain persona-specific nurture tracks for key buying committee roles.
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• Adapt nurture content by buying stage, ensuring early-stage education differs from evaluation, consensus-building, and procurement-stage communications.
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• Develop institution-type or market-specific variants where needed, including higher education, healthcare, and state and local government audiences.
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• Ensure nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning.

Campaign Email Execution

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• Own end-to-end execution of campaign emails, from brief through copy, build, approval, testing, send, and post-send reporting.
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• Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice.
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• Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage.
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• Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion.

Performance Optimization and Reporting

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• Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.
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• Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and CTAs.
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• Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations.
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• Use performance data to identify what is working, what is underperforming, and what should change.
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• Contribute email insights to the broader marketing dashboard and campaign performance reviews.

Content Collaboration

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Partner with content, product marketing, and demand generation teams to develop email-specific content, nurture assets, and campaign offers.

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Use AI-assisted content development tools where appropriate to generate first drafts, test variants, and nurture copy — while applying strong editorial judgment to ensure accuracy, brand fit, and conversion quality.

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Share email performance insights with the content team to inform future content priorities, topics, proof points, and formats.

Qualifcations

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• 3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment.
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• Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting.
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• Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends.
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• Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs.
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• Experience running structured A/B tests and using results to improve performance.
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• Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
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• Strong analytical skills and the ability to turn performance data into practical recommendations.

Preferred Skills and Experience

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• Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account.
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• Familiarity with higher education, healthcare, state and local government, or other regulated markets.
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• Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting.
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• Experience using generative AI or content development agents to support email production, testing, or optimization.
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• Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.