Brand Manager (On-Site)

Duties and Responsibilities

Brand Strategy & Go-To-Market (GTM)

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• Lead end-to-end GTM campaigns for new product launches, line extensions, and core re-promotes across the L'ange and OFIR portfolios.
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• Define and safeguard overall brand identity, voice, positioning, and packaging guidelines across all digital platforms, retail touchpoints, and marketing channels.
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• Monitor beauty industry trends, competitive landscapes, and consumer behavior to identify whitespace opportunities for new product innovation and brand positioning.

Cross-Functional Collaboration

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Brief and collaborate with Creative and Content teams to produce high-performing asset suites (digital, video, social, packaging, PDPs) that balance performance driver metrics with brand equity.

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Work closely with Customer Acquisition and Retention teams to ensure paid media, email/SMS campaigns, and promo strategies align with core brand messaging and campaign objectives.

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Partner with Product Development and Operations to ensure seamless timeline management from concept to launch.

Commercial Management & Analytics

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Analyze campaign performance, product sell-through, sales volume, and customer feedback to derive actionable insights and refine future marketing strategies.

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Collaborate with commercial teams to build competitive pricing structures, promotional calendars, and product bundling strategies that maximize Gross Margin and Average Order Value (AOV).

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Manage campaign-level marketing budgets, ensuring efficient resource allocation across creative production, sampling, and promotional launches.

Qualifications

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• 3–5+ years of brand management experience within DTC Beauty, Haircare, Cosmetics, or Consumer Packaged Goods (CPG).
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• Proven track record of successfully launching physical beauty products from concept to GTM execution.
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• Exceptional cross-functional project management skills—ability to manage complex marketing calendars and keep multiple teams aligned on tight deadlines.
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• Strong business acumen with experience analyzing campaign ROI, product margin, unit economics, and consumer data.
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• Deep knowledge of modern digital marketing platforms, social media trends (TikTok, Meta), and the DTC e-commerce landscape (Shopify environment preferred).
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• Strong presentation and storytelling skills with experience presenting strategies to senior leadership.
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• Ability to thrive in a high-growth, fast-paced, entrepreneurial culture.

Preferred Qualifications

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• Prior experience in DTC hair care, styling tools, or color cosmetics.
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• Experience managing multi-brand portfolios or brand incubation models.
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• Experience partnering with Influencer/Creator Marketing teams to integrate UGC and influencer-led content into campaign launches.

Benefits

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Medical, Dental, Vision, Life Insurance

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• 401k plan
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Additional Opt-In Insurances

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• Vacation + Sick Time Pay
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• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
• Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
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Action Oriented

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Situational Adaptability

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Drives Results

Role-Specific Competencies to Emphasize

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Drives Vision & Purpose

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• Customer Focus