Brand and Creative Manager

JOB.TITLE Grade: Clerk 11/12 - $154,231 - $178,369 + superannuation and leave loading Employment Type: Ongoing Full-time Location: McKell, Haymarket, Sydney - flexible hybrid working arrangement on offer. Use strong leadership to advocate for effective brand and positioning, while overseeing on-brand art and design in small campaigns that meets a brief. Foster a collaborative and creative team culture. About the team The Digital Channels and Creative Directorate (DCC) is part of the NSW Department of Customer Service (DCS). There are five teams that operate closely to execute communication activity similar to a creative agency model. Streams include social media, web, video production. DCC now includes the Portfolio’s Brand and Creative function. This creative yet strategic work is vital for our Agency Partners such as NSW Fair Trading, NSW Building Commission, Service NSW, Revenue NSW among others. We pride ourselves on creating a culture of diversity, inclusion and belonging. We’re committed to a safe working environment where people are encouraged to contribute. You will work closely with other creative and multi-disciplinary teams in the Brand, Digital and Communications branch such as Customer Marketing. About the role Digital Channels and Creative is a Directorate with a single view of activity across various creative disciplines. You will lead a team which includes brand officers and designers. The Manager role has a wide-ranging influence over the brand positioning of the Portfolio’s Agencies along with the development of small ad campaigns. The output will help drive communication recognition and saliency. You will be confident in your interpersonal skills and enjoy leading a team. Your day-to-day tasks will be aligned closely with long term strategic communication objectives related to the brand identity of the Portfolio's products and services, and ensuring collateral is effective, understood and ultimately helps the community trust the DCS Portfolio. A practical understanding and literacy in creative design and colour theory is mandatory. An interest in emerging technology including brand and design contributions to social media, video formats, and the web is also important to this role. To be successful in the role: You will be passionate about the business objectives of our Agency partners and advance the role of brand management, brand elements and good design to achieve communication success. Day to day, you will: Be a confident communicator able to influence, negotiate and make a case for effective brand management. Demonstrate a creative flair that ensures small campaigns or routine advertising is on-brand and consistent. Have a strong understanding of the NSW Masterbrand Framework and or a commitment to becoming expert in the model as part of your onboarding. Have a strong sense of prioritisation, working with stakeholders to triage brand and design work based on available resourcing and reasonable deadlines. Articulate and operationalise brand consistency and relevance, using guidelines that help our Agency partners gain awareness in online channels. Be a team player who champions and amplifying good brand outcomes rather than policing all brand breaches. Motive, engage and champion a team of varied creatives including brand officers and designers.