Circle Store - Growth Associate

About Circle

• 100 Million Indians. One Trusted C2C Platform.
• Circle is building a C2C marketplace with a backbone of trust and convenience, and at its heart,
• something human and fun.
• The secondary market in India has demand. What it lacks is accountability, verification, and
• seamless logistics. That is what we are building.
• ● AI-verified listings.
• ● Transparent pricing.
• ● Managed doorstep logistics.
• ● Trust built into every step.

About the Role

Growth Associate

• Full-time | On-site | Bangalore
• ● This role will drive user acquisition and growth for Circle through performance marketing,
• SEO, and emerging discovery channels like AEO (Answer Engine Optimization).
• ● This is a high-impact execution role, working closely with founders and the growth team
• to scale demand efficiently while building long-term organic growth engines.

Key Responsibilities

Performance Marketing

• ● Plan, execute, and optimize paid campaigns across Meta, Google, and other relevant
• channels
• ● Manage budgets, bids, creatives, and targeting to maximize ROI
• ● Continuously run experiments on creatives, audiences, and funnels to improve CAC
• ● Track and analyze campaign performance, identifying insights and actionable improvements

Digital Marketing & Growth Execution

• ● Support end-to-end execution of growth initiatives across channels (paid, organic, partnerships)
• ● Work closely with content and design teams to brief and iterate on creatives
• ● Identify new channels and opportunities for user acquisition and activation
• ● Optimize landing pages and funnels to improve conversion rates SEO (Search Engine Optimization)
• ● Own keyword research and content opportunity identification
• ● Work with content team to create high-quality, SEO-optimized pages
• ● Improve on-page SEO (meta tags, internal linking, structure)
• ● Monitor rankings, traffic, and performance using tools like GSC, GA, etc. AEO (Answer Engine Optimization)
• ● Optimize content for AI-driven discovery platforms (ChatGPT, Google SGE, etc.)
• ● Structure content for featured snippets, FAQs, and direct answers
• ● Identify high-intent queries where Circle can rank in answer engines
• ● Stay updated on evolving search/AI trends and adapt strategy accordingly

Analytics & Insights

• ● Track key growth metrics (CAC, CTR, CVR, ROAS, organic traffic, rankings)
• ● Build dashboards and reports to monitor performance
• ● Use data to inform decisions and prioritize growth initiatives

What We’re Looking For

• ● 0–2 years of experience in growth, performance marketing, or digital marketing
• ● Strong understanding of paid marketing channels (Meta, Google preferred)
• ● Basic understanding of SEO principles and tools
• ● High ownership and willingness to experiment and learn quickly
• ● Strong analytical thinking and comfort working with data
• ● Ability to execute fast and iterate based on feedback

Nice to Have

• ● Experience running performance campaigns hands-on
• ● Familiarity with SEO tools (Ahrefs, SEMrush, GSC, etc.)
• ● Understanding of AEO / AI search trends
• ● Experience working in a startup or fast-paced environment