CureMeAbroad - Marketing Generalist

Job title : Marketing Generalist

Role Overview

• We are looking for a highly driven and execution-focused Marketing Generalist to own and
• lead multiple growth channels across SEO, Reddit, PR, content, community building, and
• digital marketing. This role is ideal for someone who enjoys wearing multiple hats and can
• independently drive brand awareness, organic growth, and customer acquisition.
• You will work closely with leadership to build and execute marketing strategies that increase
• visibility, strengthen brand positioning, and generate high-quality inbound traffic.

Key Responsibilities

SEO & Organic Growth

• ● Develop and execute SEO strategies to improve website rankings and organic traffic.
• ● Perform keyword research, competitor analysis, and content gap analysis.
• ● Optimize on-page and off-page SEO initiatives.
• ● Monitor website performance using Google Analytics, Search Console, Ahrefs,
• SEMrush, etc.
• ● Work with content and technical teams to improve search visibility.

Reddit & Community Marketing

• ● Build and manage Reddit growth strategies across relevant communities.
• ● Create authentic engagement plans and monitor discussions.
• ● Identify opportunities for brand awareness and lead generation through
• community-driven platforms.
• ● Manage presence across Reddit, Quora, and other niche communities.

PR & Brand Building

• ● Develop and execute PR campaigns to increase brand credibility.
• ● Build relationships with journalists, media outlets, and industry publications.
• ● Coordinate press releases, media mentions, and guest articles.
• ● Identify opportunities for thought leadership and brand partnerships.

Content & Social Media

• ● Collaborate on blogs, landing pages, newsletters, and social media content.
• ● Ensure content aligns with SEO and brand objectives.
• ● Assist in planning and executing campaigns across LinkedIn, Instagram, X, and other
• platforms.
• ● Track content performance and optimize based on insights.

Growth & Performance Marketing

• ● Support digital marketing initiatives across paid and organic channels.
• ● Analyze campaign performance and provide actionable recommendations.
• ● Experiment with new acquisition channels and growth opportunities.
• ● Monitor competitors and industry trends.

Analytics & Reporting

• ● Measure KPIs and prepare regular performance reports.
• ● Track website traffic, conversions, and marketing funnel metrics.
• ● Use data to improve campaign efficiency and ROI.

Requirements

• ● 2–4 years of experience in growth marketing, digital marketing, SEO, or related
• roles.
• ● Strong understanding of SEO, content marketing, Reddit/community marketing,
• and PR.
• ● Hands-on experience with tools such as Google Analytics, Search Console,
• Ahrefs, SEMrush, HubSpot, Canva, Notion, or similar platforms.
• ● Excellent writing and communication skills.
• ● Ability to manage multiple projects independently.
• ● Analytical mindset with a strong bias for execution.
• ● Experience working in startups or fast-paced environments is preferred.

Good to Have

• ● Experience with healthcare, medical tourism, or international markets.
• ● Familiarity with AI tools and content automation.
• ● Basic understanding of paid advertising (Google Ads, Meta Ads).
• ● Knowledge of email marketing and CRM tools.
• ● Experience with influencer collaborations and partnerships.
• Why Join CureMeAbroad?
• ● Be part of a fast-scaling global medical tourism brand
• ● High-ownership role with real learning and growth opportunities
• ● Work directly with the founding team on live deals, real markets, and actual growth
• 6 days working