Homelane - ASM II

Assistant Sales Manager II – Relationship Management

JOB DESCRIPTION

Role Overview

• We are looking for a highly motivated and performance-driven Assistant Sales Manager II
• Relationship Management to lead sales initiatives, manage customer relationships,
• drive revenue growth, and support team performance. The ideal candidate should have
• strong experience in sales leadership, customer acquisition, relationship management, and
• achieving business targets.
• The candidate will be responsible for managing sales operations, mentoring sales
• executives, improving conversion rates, building strong customer relationships, and driving
• business growth through multiple sales channels.

Detailed Responsibilities

Sales Strategy & Revenue Growth

• ● Own and drive achievement of sales targets for assigned business segments.
• ● Develop and execute sales strategies to maximise revenue and improve conversion rates.
• ● Manage sales pipeline, track opportunities, and ensure timely closure of deals.
• ● Identify new business opportunities and implement initiatives to increase sales performance.
• ● Analyze sales trends, customer insights, and market opportunities to drive growth.

Team Leadership & Performance Management

• ● Lead, mentor, and guide Sales Executives to achieve individual and team targets.
• ● Monitor team performance, conduct regular reviews, and provide actionable feedback.
• ● Support onboarding and training of new team members on sales processes and customer engagement.
• ● Drive accountability within the team through structured goal setting and performance tracking.

Customer Relationship Management

• ● Manage key customer relationships and ensure a seamless customer experience.
• ● Understand customer requirements, pain points, and expectations to provide effective solutions.
• ● Own customer engagement journey from lead qualification to successful closure.
• ● Handle critical customer escalations and ensure timely resolution.
• ● Build long-term relationships to drive repeat business and referrals.

Sales Channel Development

● Drive alternate sales channels, including

• ○ Residence visits
• ○ Show flat/design center sales
• ○ Apartment activities
• ○ Customer engagement events
• ● Identify opportunities to expand reach and improve lead generation.
• ● Collaborate with internal teams, partners, and vendors to strengthen sales initiatives.

Business Operations & Reporting

• ● Maintain sales forecasts, pipeline reports, and performance dashboards.
• ● Track team productivity, conversion metrics, and revenue contribution.
• ● Share insights and recommendations with leadership for improving sales effectiveness.
• ● Ensure adherence to sales processes, CRM updates, and reporting standards.

Cross-Functional Collaboration

• ● Work closely with interior designers, operations, customer experience teams, and business partners.
• ● Ensure smooth handover and execution of customer projects.
• ● Support implementation of new business initiatives and process improvements.

Expertise & Qualifications

• What are we looking for?
• ● Bachelor’s degree in any discipline.
• ● 5–8 years of experience in Sales / Business Development / Relationship Management.
• ● Experience managing sales teams or mentoring sales professionals.
• ● Proven track record of achieving sales targets and driving business growth.
• ● Strong customer relationship management skills.
• ● Excellent communication, presentation, and negotiation abilities.
• ● Strong analytical and problem-solving skills.
• ● Ability to manage multiple priorities in a fast-paced startup environment.
• ● Self-driven, proactive, and ownership-oriented mindset.
• ● Strong understanding of sales processes, customer lifecycle, and revenue management.

Key Competencies

• ● Sales Target Ownership
• ● Team Leadership & Coaching
• ● Customer Relationship Management
• ● Revenue Growth
• ● Pipeline Management
• ● Business Development
• ● Stakeholder Management
• ● Data-driven Decision Making
• ● Problem Solving
• ● Execution Excellence