Field Marketing Manager - LCJ

Position Overview

The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.

Key Responsibilities

Local Store Marketing (LSM)

• Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
• Customize national campaigns to ensure relevance at the store level

Franchisee & Operator Support

• Serve as the primary marketing partner to franchisees and operators
• Provide guidance on marketing calendars, promotions, and budget allocation
• Train and coach operators on best-in-class LSM execution

Campaign Execution

• Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
• Monitor performance and optimize based on ROI and market feedback

Community Engagement

• Build partnerships with schools, local businesses, and community organizations
• Drive grassroots marketing efforts (events, sponsorships, fundraisers)

Digital & Media Strategy

• Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
• Optimize local listings, reviews, and reputation management

Performance Analytics

• Analyze sales, traffic, and marketing data to identify trends and opportunities
• Provide actionable insights and recommendations to improve performance

New Store Openings

• Support grand openings and re-openings with targeted marketing plans
• Coordinate pre- and post-opening campaigns to maximize early sales

Qualifications

• 4–7+ years of experience in
• field marketing, local marketing, or brand marketing
• (QSR, restaurant, or retail preferred)
• Experience working with
• franchise systems
• strongly preferred
• Proven ability to influence and support
• multi-unit operators
• Strong understanding of
• digital marketing channels
• and local media planning
• Analytical mindset with experience interpreting
• sales and campaign performance data
• Excellent communication and relationship-building skills

Key Competencies

• Operator-first mindset
• Strong business acumen
• Ability to manage multiple markets and priorities
• Collaborative and cross-functional leadership
• Results-driven with a focus on ROI

Success Metrics

• Same-store sales growth across assigned territory
• Traffic and transaction growth
• ROI on local marketing spend
• Franchisee/operator satisfaction
• Successful execution of campaigns and new store openings

Reporting Structure

• Reports to: Director of Marketing / VP of Marketing
• Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams