eCommerce & Digital Strategy Manager

SCOPEThe overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.OVERALL OBJECTIVES• Ensure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory.• Report, analyse and act upon <brand.com> statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs).• Responsible for reaching the targeted website sales and revenue share.• Optimise the traffic acquisition strategy and conversion rate.• Ensure consistent brand delivery through social and digital channels in line with corporate guidelines.• Support the implementation of the strategies and projects of the brand and its regional and corporate offices.• Take ownership of the hotel’s presence online and its representation across all digital platforms.