Business Development Manager - NI

Role Details Role: Location: Business Development Manager - NI China Reports to: Sales Director - I&A China Key Responsibilities : Market Exploration & Opportunity Development • To explore NI opportunities in both industrial and academic market by working closely with all stakeholders within I&A, including sales, applications, marketing, etc. • To provide ongoing and timely strategic market input for the appraisal and execution of business opportunities in China. • To build marketing plan for NI with marketing managers and application managers. Sales Team Management & Training • To manage NI business by matrix management and collaborate with the regional sales manager. • To train NI sales specialists in conducting monthly NI sales funnel reviews within the region and advancing key market development initiatives. • To mentor, coach and train sales members on all details of sale process. Including but not limited to completing the formulation of the sales strategy. • Monthly establish ongoing training plans with regional sales managers. • To train distributors’ sales and increase sales coverage by direct sales and channel sales. Customer Relationship Management • To identify and engage with key customer accounts, both current and potential, to define current and future instrument and application requirements. • To maintain good customer relationships by providing regular contact and developing self as technical “go-to person” within the market. • To create a team-wide system to ensure prompt and efficient follow up on new inquiries. Sales Performance & Forecasting • To prepare forecast NI business with accuracy regularly and maintain an accurate and up-to-date CRM database. • To lead marketing / sales, furnishing leads for system sales, upgrades, support contracts and other market intelligence whilst in contact with the customer. Brand Representation • To always project a professional and competent image of Oxford Instruments. • To attend conferences, exhibitions and workshops as necessary in support of sales. General Responsibilities Product Knowledge & Development • To maintain and develop knowledge of NI products and their typical applications, undertaking appropriate training where necessary. • To collect competitors’ product information and coach sales team who to fight against. Customer Engagement & Presentations • Participate in complex client demos, academic on-site presentations, and special configuration discussions. • Assist in knowledge transfer by training customers and other company employees when required. Reporting & Documentation • Provide monthly market, sales, and prospect reports together with administration reports such as “time & expense” within the agreed standards. This should be primarily through use of the CRM software tools. • Regularly organize explanatory presentations. Collaborate with Regional Sales Managers and AFM specialists to develop a regular training schedule. Cost Control & Safety • Maintain awareness of, and minimise where possible, the level of expenses incurred in day to day support activities, both in terms of time involved and parts consumed. • Perform work safely at all times, maintaining an up to date knowledge of health & safety requirements and operating in accordance with health and safety at work legislation. Professional Development • Participate in training and development activities as required. • Undertake any other tasks or responsibilities in line with the scope and level of responsibility of the post, which might reasonably be required. Main working relationships • Works closely with I&A sales, application, business support and management. • Works closely with customers. • Work closely with global NI management members. #LI-TJ1