Marketing Manager - Conversion and Loyalty
Gebr. Heinemann SE & Co. KG · Singapore, SG, 339510
About The Role
As a Marketing Manager - Conversion and Loyalty you will be crafting and implementing comprehensive marketing strategies to drive both in-store and online conversions, transforming browsers into loyal customers. In your role, you will be crafting and implementing strategies to boost sales growth through enhanced conversion and loyalty programs. Your new job includes plan and executive integrated in-store and online marketing campaigns, including promotions, discounts, and events to drive footfall, engagement, and sales. analyse sales data, customer behavious, and campaign effectiveness using KPIs to identify opportunities for conversion and revenue growth. drive visual merchandising strategies in collaboration with local operations teams to create engaging store environments that encourage impulse purchases. develop and deliver the digital commerce strategy, including roadmap planning, sales growth initiatives, user experience enhancement, and conversion rate optimisation (CRO). identify and drive loyalty program opportunities, manage end-to-end budget tracking, and ensure ROI aligned with business objectives. What you should bring along a Degree in Business Marketing or Management with a minimum of at least eight years of experience in retail marketing with a proven trace record of driving sales conversion. at least three years of experience managing a team with strong ability to lead and mentor a diverse team. has experience with content management systems, website platforms and general analytical tools such as SAP, Power BI and Microsoft Excel. strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships. excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simulaneosly. a creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment. Closure If you are keen to know more about the available roles, please click the "Apply now" button below. What you should bring along a Degree in Business Marketing or Management with a minimum of at least eight years of experience in retail marketing with a proven trace record of driving sales conversion. at least three years of experience managing a team with strong ability to lead and mentor a diverse team. has experience with content management systems, website platforms and general analytical tools such as SAP, Power BI and Microsoft Excel. strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships. excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simulaneosly. a creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment. Competencies Adaptability Decision Making Self-Organisation and Reliability Teamwork Leadership Strategic and Analytical Thinking Customer Service Excellence Tenacity
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