Fractional CMO

About OdinOdin is infrastructure for private markets. We think capital is one of the most powerful tools for shaping the world, and that far more people should be able to put it to work. So we're making it radically easier to raise and deploy.Our first product is a full-stack platform for launching and running private investment firms - think Shopify for VC and PE. We handle all the infrastructure: from legals and investor onboarding to KYC/AML, payments, tax, reporting, and exits.We’re already trusted by over 10,000 angels, VCs, and founders. We administer over $500m in assets, covering investments from pre-seed to series E. This includes household names like ElevenLabs, OpenAI, SpaceX, xAI, Anduril, etc. but also new companies creating everything from synthetic brains to small nuclear reactors.Why We're HiringWe've grown to a $5m run rate through word of mouth and Google search. We’ve got brand-pull, but nobody has been doing that deliberately, and that is what we want to change.We've got a good audience to write for, our customers are shaping the future, opinionated, well-networked and completely immune to generic marketing. We want someone who is consistently thinking about how to add value to them, and how to make the ecosystem around Odin worth being part <of.As> we scale our teams across sales and product, marketing is what comes next. We want someone who knows what to drop, makes our brand look good, speaks to our audience and can tie it back to pipeline.We're exploring this as a fractional engagement. We'd rather have a senior operator for a few days a week than someone less experienced full-time, and we want the work to be hands-on rather than advisory.What You'll OwnYou set the bar for how Odin looks and sounds across everything we put out. When work isn't good enough, whether that's ours or an agency's, you can say precisely why and you fix it.Creativity is what separates this role from a performance marketing job. Anyone can run the paid channels, so the difference comes from having ideas nobody asked you for and the craft to ship them.Strategy and creative direction sit with you, with input from the Head of GTM and the <founders.Google> Ads and SEO currently run through an external agency, but you own the outcome, not just the relationship, so if it isn't working, that's on you to fix or <replace.You>'re accountable for the inbound marketing-qualified pipeline and the volume of real opportunities reaching sales. Attribution sits with you too, so you know which channels are generating MQLs, where people are dropping off, and where the next pound is best <spent.You>'ll test broadly at first, product-led growth, organic and AI search, email, social, events, content, paid, but the goal is to find the two or three channels that actually work and go deep on those rather than running a wide portfolio indefinitely.When something works, you turn it into a system so it becomes repeatable rather than a <one-off.You>'re working a limited number of days, so you protect them. You pick the two or three things that will achieve growth and drop the rest rather than spreading yourself across everything.Who You AreYou have taste and can prove it. Either you've worked somewhere that takes brand seriously, or you can point at things you've shipped yourself that are obviously <good.You> know the difference between copy that's a nine and copy that's a six, and you don't ship the <six.You>'d rather run five strong experiments than fifty average ones. When something isn't landing you can say why, rather than cycling through variations until one <works.You> can show work you built that drove real signups or leads, not engagement <numbers.You> write and ship things yourself, rather than needing a team to execute your ideas.Pipeline and revenue are what you optimise for, not impressions or output <volume.You> make decisions without waiting for someone to validate <them.You>'ve used AI in a way that genuinely changed your output, and you can show <how.You>'ve worked fractionally or embedded before, or you've run marketing somewhere early enough that you know how to make progress without a team behind <you.You> have the capacity to give Odin real focus. We're not looking to be the fifth name on a long client list.EngagementThis is a fractional engagement rather than a permanent hire. We're thinking 2 - 3 days a week on a rolling contract, and we're open to shaping that around what the work actually needs.Working at OdinWe’re a London-based team. This is a role where being in the office - working closely with the founders, sales and wider teams - makes a real difference. The speed and intensity we operate at make in-person collaboration crucial, so we'd want most of your Odin days spent in the office with <us.How> to ApplySend your CV along with:Your availability: how many days a week you can commit, when you could start, and what else you're running alongside thisYour day rate