PR Director, APAC

Who are we?Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!Role OverviewCohere has a strong AI narrative, the most deployable product, and a CEO who co-authored the foundational paper of modern AI. The company is positioned to become the transatlantic leader in sovereign AI for enterprise and government, and needs a storytelling engine to deliver that story at scale. This role sits within the team that is building that <engine.In> this cross functional role, you will stand up our PR and Communications function in the APAC region. You'll partner with the global Corporate Communications team to create regional communications plans that fuel our growth among governments and enterprises in the most highly-regulated industries. You’ll nurture how we talk to customers, partners, and employees, ensuring that the corporate message resonates culturally for each region and audience.This is a rare opportunity to build a comprehensive APAC communications function at a fast-growing company in the most dynamic space in technology. This is a role for someone who likes to take big swings – and have fun doing it – where no job is too big or too small.Key ResponsibilitiesBuild a PR and Communications function from the ground up, including hiring PR Managers and agencies in key territories including Korea, Singapore, Japan, India, Australia.Implement PR & Corporate Communications strategies that align with organizational goals, values, and brand positioning across internal and external audiences at the local and regional levelPartner with PR, marketing, sales, and external stakeholders to craft clear, compelling messaging and materials that support business priorities, organisational changes, and market positioningDevelop and execute rapid response muscle in each regionOversee high-impact communications forums including executive speaking engagements, industry conferences, customer events, and internal leadership gatheringsAdopt AI integration for the communications team to enhance content ideation, creation, and scalingOversee and optimize the APAC communications channel ecosystem—including earned media, owned channels, executive communications, and employee engagement tools—while innovating with emerging formats and technologiesLead cross-functional APAC storytelling initiatives that connect daily work to Cohere's mission, amplify customer success stories, and elevate executive thought leadership in the marketplaceLeverage data-driven insights and audience research to inform communications strategies that resonate with employees, customers, partners, investors, and industry influencersPartner with Corporate Communications on crisis and issues communications preparedness and response across all stakeholder groups, coordinating with legal, executive leadership, and functional teams to protect corporate reputation and stakeholder trustServe as the central communications hub, ensuring seamless integration and consistency between internal communications, external PR, marketing narratives, and executive messaging across all touchpointsQualificationsHave 12-15 years of experience in-house corporate communications, ideally within a fast-paced, high-growth tech or AI environment5+ years of experience in people managementAre scrappy. You thrive in thinking “outside the box” and find joy in marrying a problem to its solutionAre experienced at hiring, onboarding, and managing PR agenciesAre adept in pre-IPO communicationsHave experience and/or heavy interest in policy and regulatory communicationsAre an exceptional writer with a talent for distilling complex, cross-functional topics into simple, compelling narrativesHave experience serving as a communications business partner or trusted advisor to senior leaders, executives, and people/human resources teamsAre highly organised and process-driven, with strong project management skills and a bias for actionBring high levels of creativity to communications – in format, channel, and storytellingAre comfortable navigating organisational dynamics and building strong relationships across all levelsThrive in ambiguous, fast-moving environments and know how to prioritise ruthlesslyFull-Time Employees at Cohere enjoy these Perks:A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.Full health and dental benefits, including a separate budget for mental health.RRSP matching, 401K, Pension Scheme.100% Parental Leave top-up for up to 6 months, for either parent.Annual enrichment benefits:Arts & culture, fitness/wellness, quality time, and a workspace improvement <credit.Education> & learning stipend for conferences, courses, and coaching.6 weeks of paid vacation (30 working days!)Budget for traveling to other offices if you are remote, plus an annual company <offsite.How> and Where We Work:Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.For those not near an office: a co-working benefit so you can work alongside others in your city.Everyone receives a $500 home office stipend to set up your workspace properly.If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers page.