
Content Marketing Manager (German-speaking Market)
Clera · Remote
About The Role
ABOUT THE ROLE
We're a fast-growing, European-founded AI communication platform helping small and medium-sized businesses automate their phone calls — from customer service and order processing to appointment scheduling. With a team of ~50 people and strong backing from top-tier investors (Seed/Series A stage), we're on an ambitious growth trajectory and expanding rapidly across European markets.
We're looking for a Content Marketing Manager to own our content strategy and execution for the German-speaking market. This is a high-impact, high-ownership role where you'll define our brand voice, drive organic growth, and craft performance-oriented copy across the full customer journey — all from our Vienna office.
WHAT YOU'LL DO
- Own content marketing strategy and execution for the German-speaking market end-to-end.
- Define and maintain a compelling, consistent brand voice across all customer journey stages.
- Write and manage website copy and landing pages optimised for conversion in German.
- Produce high-performing copy for paid marketing channels including YouTube and Paid Social.
- Script ad creatives for video and social advertising campaigns.
- Develop and execute organic content strategies across social platforms.
- Collaborate with creators, customers, and influencers to produce authentic, resonant content.
- Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.
- Contribute to product positioning and go-to-market messaging as the company scales.
WHAT WE'RE LOOKING FOR
Must-haves
- 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
- Native-level German writing skills with proven ability to craft compelling marketing content in German.
- Experience in a B2B SaaS or fast-growing software environment.
- Strong grasp of performance marketing principles and conversion-focused copywriting.
- Hands-on experience with A/B testing and using performance insights to refine messaging.
- Experience scripting ad creatives for YouTube and Paid Social channels.
- Track record of building and executing organic social content strategies.
- Experience collaborating with external creators, customers, and influencers.
- Fluent English for team-wide professional communication.
Nice-to-haves
- Experience marketing AI products or voice/communication technology.
- Background in conducting user research to inform marketing strategy.
- Familiarity with SEO best practices for organic content.
- You'll thrive here if you: enjoy moving fast, embrace ambiguity, love experimenting with messaging, and take genuine ownership of outcomes in a lean, ambitious team.
- Please note: Visa sponsorship is not available for this role.
COMPENSATION & BENEFITS
- Salary: €65,000 – €100,000 per year, depending on experience.
- Opportunity to make a significant mark in a high-growth, well-funded startup at an early stage.
- Work alongside a driven, international team in one of Europe's most liveable cities.
LOCATION
This is an on-site role based in Vienna, Austria. We work together in person and believe in the energy and speed that comes from a co-located team. Remote or fully distributed arrangements are not available for this position.
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