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Content Marketing Manager (German-speaking Market)

Clera · Remote

Marketing / Business DevelopmentManager LevelRemoteExternal listingfull-time4 days ago

About The Role

ABOUT THE ROLE

We're a fast-growing, European-founded AI communication platform helping small and medium-sized businesses automate their phone calls — from customer service and order processing to appointment scheduling. With a team of ~50 people and strong backing from top-tier investors (Seed/Series A stage), we're on an ambitious growth trajectory and expanding rapidly across European markets.

We're looking for a Content Marketing Manager to own our content strategy and execution for the German-speaking market. This is a high-impact, high-ownership role where you'll define our brand voice, drive organic growth, and craft performance-oriented copy across the full customer journey — all from our Vienna office.

WHAT YOU'LL DO

  • Own content marketing strategy and execution for the German-speaking market end-to-end.
  • Define and maintain a compelling, consistent brand voice across all customer journey stages.
  • Write and manage website copy and landing pages optimised for conversion in German.
  • Produce high-performing copy for paid marketing channels including YouTube and Paid Social.
  • Script ad creatives for video and social advertising campaigns.
  • Develop and execute organic content strategies across social platforms.
  • Collaborate with creators, customers, and influencers to produce authentic, resonant content.
  • Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.
  • Contribute to product positioning and go-to-market messaging as the company scales.

WHAT WE'RE LOOKING FOR

Must-haves

  • 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
  • Native-level German writing skills with proven ability to craft compelling marketing content in German.
  • Experience in a B2B SaaS or fast-growing software environment.
  • Strong grasp of performance marketing principles and conversion-focused copywriting.
  • Hands-on experience with A/B testing and using performance insights to refine messaging.
  • Experience scripting ad creatives for YouTube and Paid Social channels.
  • Track record of building and executing organic social content strategies.
  • Experience collaborating with external creators, customers, and influencers.
  • Fluent English for team-wide professional communication.

Nice-to-haves

  • Experience marketing AI products or voice/communication technology.
  • Background in conducting user research to inform marketing strategy.
  • Familiarity with SEO best practices for organic content.
  • You'll thrive here if you: enjoy moving fast, embrace ambiguity, love experimenting with messaging, and take genuine ownership of outcomes in a lean, ambitious team.
  • Please note: Visa sponsorship is not available for this role.

COMPENSATION & BENEFITS

  • Salary: €65,000 – €100,000 per year, depending on experience.
  • Opportunity to make a significant mark in a high-growth, well-funded startup at an early stage.
  • Work alongside a driven, international team in one of Europe's most liveable cities.

LOCATION

This is an on-site role based in Vienna, Austria. We work together in person and believe in the energy and speed that comes from a co-located team. Remote or fully distributed arrangements are not available for this position.

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