Y-3 Retail Operations Manager
adidas · Shanghai, SH, CN
About The Role
Purpose & Overall Relevance Responsible for regional retail operation, sales performance, inventory health, VIP management and team development. Ensure regional target delivery, store operation standard and high-quality customer experience. Key Responsibilities Regional Performance & Operation Execution: - Implement national strategy and achieve regional sales, margin and operational KPIs. - Manage daily store operation, including VM, service, inventory, cash control and compliance. - Conduct regular store visits, coaching and action follow-up to improve execution. Inventory & Stock Management: - Manage regional inventory health, monitor inventory turnover, in-stock rate, sell-through and aged stock. - Execute stock allocation, replenishment, consolidation and clearance according to national guidelines. - Ensure daily/weekly stock count, inventory accuracy and loss prevention in stores. - Analyze stock issues and provide action plans to optimize stock efficiency and reduce slow-moving inventory. CRM & VIP Customer Management & Daily Maintenance: - Execute national CRM and VIP management process; carry out daily VIP maintenance and care. - Follow up VIP consumption, visit frequency, preference and feedback; provide personalized service. - Organize regional VIP events, exclusive previews, styling services and member activities. - Drive VIP repurchase, renewal and referral to improve VIP contribution and satisfaction. - Maintain high-quality relationship with top VIP clients to enhance brand loyalty. Data Analysis & Efficiency Improvement: - Monitor sales, traffic, conversion, productivity; drive regional action plans. - Promote SOP, tools and process optimization to improve store efficiency. - Coordinate with merchandising, marketing and channels to support campaign execution. Team Management & Development: - Manage store managers, supervisors and retail team in the region. - Support recruitment, training, performance management and talent development. - Maintain positive team culture and improve team stability. Training & Brand Standard: - Deliver national training programs locally to ensure service and operation quality. - Ensure brand standards and customer experience fully implemented in all stores. Reporting & Communication: - Provide timely regional operation reports, weekly/monthly review and action plans. - Communicate proactively with national retail team to resolve issues. Key KPIs - Regional sales & margin achievement - Inventory turnover, stock accuracy, aged stock control, sell-through rate - Retail excellence and brand compliance rate - VIP contribution, repurchase rate, customer satisfaction - Staff filling rate, attrition rate, productivity - Operational risk control Requirements - Bachelor’s degree or above - 5+ years retail operation management experience; 2+ years regional management experience - Strong experience in inventory management, store operations, CRM and VIP maintenance - Experience in premium fashion / sportswear retail is preferred - Strong store operation, team leadership, data analysis and coaching skills - Proactive, execution-oriented, able to travel frequently - Good English communication skills a plus
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