Senior Brand Manager - Nutrition

Senior Brand Manager – Nutrition (NAN) Position Summary At Nestlé Vietnam, we believe the first 1,000 days of life shape a lifetime of health. As our Senior Brand Manager for NAN, you'll lead one of our most purpose-driven brand portfolios — building deep consumer love, driving sustainable growth, and championing trusted nutrition for Vietnamese families. You'll partner with healthcare professionals, cross-functional teams, and creative agencies to turn science-based nutrition into engaging brand experiences. If you're a strategic marketer who blends consumer insight, business acumen, and a passion for making a difference — this is your stage. Key Responsibilities Lead the brand strategy and full-year business plan for your Infant Nutrition portfolio, delivering market share, organic growth, RIG, and profit targets. Build a deep, evidence-based understanding of mothers and caregivers — continuously refining consumer portraits, engagement journeys, and category insights. Activate a powerful brand essence and ensure every touchpoint — from product to packaging to communication — brings it to life consistently. Drive communication strategy (including digital and scientific communication) to grow nutrition knowledge among healthcare professionals, in close partnership with the Medical Delegate team. Partner with R&D, Technical, and Supply Chain teams to deliver superior product and packaging experiences that win the 60/40+ preference test. Shape category and channel strategy — defining pricing architecture, promotional approach, and SKU mix for key channels and customers. Lead the innovation and renovation pipeline for your brands, applying Nestlé's innovation levers to keep the portfolio vibrant and consumer-centric. Manage PFME (consumer marketing) and TTS (trade) investments with discipline, tracking ROI and ensuring every dollar drives brand health and business impact. Co-create Big Ideas and engagement platforms with communication agencies, building attractive brand experiences that strengthen Nestlé's reputation as a trusted nutrition leader. Champion compliance with the WHO Code and Nestlé Marketing of Breastmilk Substitutes policy — a non-negotiable foundation of how we operate. Partner cross-functionally with Sales, Insights, Finance, Supply Chain, and Strategic Business Units to deliver flawless execution in market. Key Requirements Bachelor's degree or above in Marketing, Business, or a related field; MBA is a plus. Minimum 5 years of brand/marketing experience in FMCG or Nutrition; experience in Sales or other commercial functions at Nestlé or equivalent FMCG is a strong advantage. Proven track record of leading brand strategy, integrated commercial planning, and delivering business results (share, growth, profit). Strong consumer insight orientation with the ability to translate data into winning brand actions. Familiarity with the WHO Code and ethical marketing of infant nutrition products (or strong willingness to master it). Experience leading cross-functional teams and managing communication / creative agencies. People leadership experience — coaching, developing, and growing brand talent. Solid grasp of P&L levers, PFME/TTS management, and commercial planning processes. Strategic thinker with strong influencing skills, business acumen, and a results-driven, hands-on mindset. Passionate, courageous, and a true team player — energized by purpose-led work.