Freelance Campaign Copywriter

• Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.
• We are looking for a builder.
• Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.
• This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.
• Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

Experience

• 4–7 years of advertising agency experience
• Portfolio demonstrating campaign development and advertising work
• Experience developing headlines, campaign extensions, and messaging systems
• Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

What You'll Do

• Develop campaign headlines and advertising copy
• Create hooks, messaging territories, and campaign extensions
• Build tone-of-voice systems and messaging frameworks
• Expand strategic and creative concepts into executable campaigns
• Develop multiple routes, options, and variations
• Write across digital, print, social, video, outdoor, experiential, and presentation formats
• Support Creative Directors and Strategists throughout concept development

The Right Candidate

You are comfortable receiving

• A strategic insight
• A campaign territory
• A positioning statement
• A creative concept
• A rough idea on a whiteboard

And turning it into

Headlines

Hooks

• Messaging frameworks
• Campaign extensions
• Tone systems
• Advertising executions
• Long-term campaign language
• You are not expected to lead the strategy.
• You are expected to help build the work.
• You know how to generate options, explore possibilities, and help ideas become campaigns.

Portfolio Requirements

Please submit

• Portfolio website or PDF
• 3–5 examples of advertising campaign work
• Examples demonstrating headline development and campaign expansion
• Brief description of your role on each project