Senior Associate, App Growth

About Klook We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us! Role Overview Role Title: Senior Associate, App Growth Function: Marketing Employment Type: Full-Time The Mission As Senior Associate on the App Growth team, you will play a key role in how Klook drives quality app installs at scale across Apple Search Ads (ASA), Google UAC, and DSP/programmatic channels. This is not a purely executional role. As campaign operations become increasingly automated, your value lies in supporting the systems that power them, contributing to the workflows that keep spend efficient and measurement clean, and helping the team move faster with fewer errors. You will work across platforms and campaign types, partnering with the Manager, Analytics and Data Science to ensure campaigns are structured correctly, measured accurately against attribution, incrementality and pLTV, and continuously optimized. If you are someone who wants to understand how things work, not just run them, then this role is built for you. What You'll Do: Campaign Operations & QA Support day-to-day campaign operations across App Growth UA channels, including but not limited to ASA, Google UAC, and DSP platforms Managing campaign budgets, bids, and keyword/audience/creative structures within brief. Check campaign structures for misconfigurations, budget errors, and tracking issues, flagging to the Manager. Surface performance anomalies with context during regular check-ins and reporting cycles Workflow & Automation Support Assist in maintaining automation playbooks, campaign templates, and workflow documentation used across paid UA. Support R&D and Analytics on technical projects related to tracking and attribution infrastructure (MMP, SDK, SKAN, CAPI, etc), and pLTV model inputs. Flag gaps or inefficiencies in current workflows for senior team members to review. Testing & Measurement Support Assist in setting up creative and bidding tests as directed by the Manager, ensuring naming conventions and tagging are accurate and flag any discrepancies during test. Maintain test documentation and result logs to ensure the team has clean records for readouts. Partner with Data Science to ensure campaign configurations support rigorous incrementality measurement and maintain the integrity of test outcomes. The Ideal Candidate Comfortable working with data with a solid ability to think in structural patterns, recognizing how campaign components, bidding rules, and attribution logic in app marketing. Familiarity with automation tools, rules-based bid management, or scripting is a strong signal. Detail-oriented with enough operational discipline to catch errors before they compound. Clear communicator who can flag issues and summarize status without needing to be prompted. Strong SQL skills - comfortable writing queries to pull, organize, and sense-check campaign and performance data independently. Prior hands-on exposure to at least one of ASA, Google UAC, Paid Social, or a mobile DSP is a plus. Why Join Us? The Playground: You will help manage one of the largest and most complex travel app UA portfolios in the world, spanning ASA, UAC, and DSP channels across every Klook market. Precision at Scale: We aren't just buying installs; we're building a measurement-driven acquisition engine tied to pLTV and iROAS. You will see directly how disciplined execution moves the number. Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.