About The Role

Department: International Marketing (Global Marketing Team) · Location: Hyderabad · Position Level: Senior Executive · Therapy: Gastro & Pulmo Vascular Care · Reporting To: Sr. Manager Marketing (Therapy Head) · Preferred therapy area experience: Gastroenterology · Experience: 3–4 years of experience Key Responsibilities: 1. Brand Execution & Market Adaptation Assist in implementing brand positioning and messaging for the Gastro & Pulmo vascular therapy portfolio, aligning with global guidelines. Conduct market research to understand therapy trends and competitive landscape. Adapt global marketing strategies for local markets while ensuring compliance and accuracy. 2. Promotional Campaign Development Support the creation of marketing collaterals such as brochures, flyers, digital assets, and promotional materials for all therapies (as needed) including Gastro (Primarily). Coordinate & extensive follow-up on regular basis with creative teams to develop high-quality campaign deliverables. Assist in executing HCP and patient communication strategies to drive awareness and adoption. 3. Business Region Support & Training Work closely with regional marketing and sales teams to support local execution of marketing plans. Assist in developing product training decks in collaboration with the medical team. Gather market insights and customer feedback to refine marketing approaches. To help strengthen and optimize the portfolio, led initiatives (such as Project NUR in UAE) in selected countries and explore opportunities for expansion into other markets. 5. Cross-Functional Coordination Work closely with Creative, Medical, and Regulatory teams to ensure the smooth and timely execution of marketing initiatives. Support new product launches and contribute to lifecycle management activities. Coordinate with regional and country teams to effectively implement international marketing plans—this includes regular follow-up to ensure timely execution of activities, development of promotional inputs, launch-related initiatives, and the seamless rollout of both marketing and medical programs.

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Executive/Sr Executive Emerging Market GMT-Gastro

About The Role