Global Market Strategy Manager – Apparel, Textile & Accessories
Henkel · Shanghai, CN
About The Role
What you´ll do Lead market strategy for the apparel, textile and accessories industries, defining strategic priorities and growth opportunities globally. Track industry trends, competitor developments and customer needs, and continuously refine market segmentation, sizing and target applications. Own and drive key strategic initiatives, translating strategy into concrete actions and measurable impact. Translate customer and market insights into innovation priorities, value propositions and product portfolio direction, including sustainability priorities. Lead go-to-market strategies and support customer engagement activities with key brands and manufacturers. Act as the interface for the China market, ensuring strong alignment between local market priorities and global strategy.
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