Senior Marketing Manager New Product Development - Joico

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership Own select product strategy including new launch forecasting, sizing, and business case development Present clear recommendations to leadership and sharpening facts to drive confident decision making Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation Partner with R D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs) Communicate project status, risks, and key decisions clearly to internal and external stakeholders Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners Craft market-leading product positioning marketing concepts and compelling claims for new launches Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact