Assistant PR Manager

What you´ll do Integrated Communications Planning Project Management: • Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management. • Manage communication projects end-to-end and coordinate with cross-functional teams and external partners. • Support PR budget planning, agency management and resource allocation. Media Relations Brand Communications: • Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media. • Support communication planning and execution for major brand campaigns, product launches and business initiatives. • Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities. • Monitor industry trends and provide communication recommendations to support business objectives. Corporate Communications: • Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements. • Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q A documents. • Support thought leadership content development and external stakeholder communications. • Monitor industry and competitors and provide communication insights when relevant. Crisis Management: • Support crisis and reputation management initiatives across HCB. • Assist in issue monitoring, risk assessment and crisis communication preparation. • Coordinate communication materials and stakeholder alignment during issue management processes. Celebrity External Partnership Management: • Support celebrity endorsement and relevant communication projects when required. • Coordinate talent-related activities including content production, media opportunities, events and campaign execution. • Manage external partners and agencies to ensure smooth project delivery. Events Strategic Projects: • Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects. • Provide communication consultation and content support across business functions when required. Team Operations: • Support team daily operations, including vendor management, POR/PO process and budget administration. • Undertake additional projects assigned by line manager.