Customer Lifecycle Manager

Demonstrated experience in customer lifecycle marketing, CRM, retention or growth marketing Proven success designing and delivering lifecycle programs that drive measurable customer and commercial outcomes Experience developing customer journeys, segmentation strategies and personalised communications across multiple channels Strong analytical capability, with experience using customer and behavioural data to inform decision-making and optimise performance Experience leading customer communication strategies for large-scale business or digital transformation initiatives Strong stakeholder management skills, with the ability to influence and collaborate across Marketing, Technology, Digital, Data and Enterprise Delivery teams Experience working with marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar A passion for experimentation, continuous improvement and evidence-based decision making Tertiary qualifications in Marketing, Business or a related discipline Experience within banking, financial services, insurance or another regulated industry (highly desirable)