International Insights Manager (m/f/d) – Brand and Market Focus

Develop and evolve brand positioning strategies across global and local markets, grounded in robust consumer, category, and market insights Define meaningful consumer segments and identify the most relevant and valuable target audiences for the brand Assess the competitive landscape and conduct brand-focused due diligence to identify opportunities, risks and sources of differentiation Track brand health and evaluate performance over time to understand progress against strategic and commercial objectives Assess the effectiveness of brand communications and determine how successfully they influence consumer perceptions, engagement and behaviour Diagnose the key drivers and barriers of brand equity across different categories to establish where the brand stands today and evaluate its future potential Translate insights into clear strategic direction for brand stretch, whitespace opportunities, portfolio development and sustainable business growth Work closely with international and local brand, marketing, and strategy teams to embed insights into brand image building, market planning and communication development Synthesize existing research, data sources and internal intelligence to create a single, clear, and compelling narrative of brand performance