Deputy Manager

Job Title: Deputy Manager – Digital Media Location: Bangalore (5-day work from office) Department: Marketing Reports to: Senior Manager – Digital & Traditional Media About Duroflex At Duroflex, we’re on a mission to help people live better by designing comfort that eases stress and powers everyday life. With 60+ years of expertise and a strong presence across retail, e-commerce, and omnichannel platforms, we’re evolving from a sleep solutions company into a holistic comfort brand — creating products, services, and experiences designed to destress. Join a dynamic marketing team that blends creativity with performance, and help us bring this purpose to life across digital touchpoints. Role Overview As Deputy Manager – Digital Media, you’ll be the execution backbone of our media team. You’ll manage day-to-day campaign operations, support planning and buying across digital channels, and help drive traffic, leads, and footfall for both online and offline business. This role is ideal for someone with 2-4 years of hands-on experience who wants to learn the strategic side of media while building deep expertise in execution. What Success Looks Like  Paid campaigns across Meta, Google, and programmatic run on time and hit defined KPIs.  Consistent footfall growth from hyperlocal campaigns across COCO and FOCO stores.  Google Business Profiles (GBPs) are optimised for visibility, reviews, and conversions.  Campaign dashboards are updated weekly with clear performance insights.  Internal teams and agencies receive flawless briefs, reports, and campaign support. Key Responsibilities 1. Digital Campaign Execution  Assist in planning and execution of paid media campaigns across Google, Meta, YouTube, programmatic, and affiliate platforms.  Work closely with the Senior Manager and media agency to manage daily budgets, pacing, and optimisations.  Support in setting up campaigns, audiences, UTM tagging, and conversion tracking. 2. Performance Monitoring & Optimisation  Track key campaign metrics (CTR, CVR, CPL, CPA, ROAS) and prepare weekly/monthly reports.  Analyse creative performance and audience insights to recommend improvements.  Run A/B tests on ad creatives, landing pages, and targeting to improve results. 3. Hyperlocal & Retail Media Support  Execute hyperlocal campaigns for store openings, events, and weekend activations.  Manage Google Business Profiles: update offers, photos, posts, and Q&As, ensuring high ranking for “near me” searches.  Monitor call-driving, direction clicks, and store-visit metrics and highlight improvement opportunities. 4. Reputation & Review Management  Support post-purchase review generation across GBP and other platforms.  Monitor ratings and reviews, flag critical feedback, and ensure timely responses in coordination with the CX team. 5. Cross-Functional Collaboration  Work with creative, content, and CRM teams to ensure campaigns align with messaging and lifecycle journeys.  Support coordination between internal stakeholders and external agencies.  Stay updated on digital trends, ad formats, and new platform betas. Skills & Qualifications Experience:  2–4 years of experience in digital media execution (client-side or agency).  Proven experience running campaigns on Meta, Google Ads, and/or programmatic platforms.  Experience with hyperlocal targeting, store campaigns, or GBP optimisation is a strong plus. Technical:  Proficiency with Google Ads, Meta Ads Manager, GA4, and campaign analytics dashboards.  Familiarity with tracking, UTM tagging, and basic SEO/SEM principles.  Understanding of retargeting, audience segmentation, and funnel optimisation. Soft Skills:  Detail-oriented and comfortable with numbers and reporting.  Highly collaborative with strong communication and coordination skills.  Self-starter with a growth mindset and eagerness to learn.