General Manager - Lenoir/Morganton, NC - Foothills Radio

Position Summary Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community. Key Responsibilities: Leadership & Operations · Provide strategic leadership for all station operations including sales, programming, promotions, and engineering. · Manage and mentor department managers and staff to ensure strong team performance. · Ensure compliance with FCC regulations, company policies, and industry standards. · Oversee daily operations and coordinate across departments to achieve company goals. Sales & Revenue Growth · Lead and support the sales team in developing local advertising partnerships. · Establish revenue goals and ensure consistent progress toward achieving them. · Identify new business opportunities and develop creative advertising solutions for local clients. · Work directly with key accounts and community partners. Community Engagement · Serve as a visible representative of the stations within the Lenoir and Caldwell County community. · Develop partnerships with local organizations, businesses, and events. · Promote the stations’ role as a trusted local voice and community resource. · Complete outreach activities for EEO. Financial & Administrative Oversight · Manage station budgets and financial performance. · Review financial reports and adjust strategy as needed to meet revenue targets. · Oversee staffing decisions, hiring, training, and performance management. Qualifications · 3+ years of leadership experience in radio, media, or advertising sales. · Proven ability to lead a sales team and drive revenue growth. · Strong understanding of radio programming, promotions, and digital media opportunities. · Excellent communication and relationship-building skills. · Knowledge of FCC rules and broadcast compliance preferred. Preferred Experience · Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media. · Experience working in small or mid-market broadcasting. · Familiarity with local advertising and community-based media. Interested applicants please send resume to Katelyn Bullard, Director of Recruitment, at: <[email hidden]> Curtis Media Group is an Equal Opportunity Employer.