Off Trade Manager

YOUR OPPORTUNITY As Key Account Manager – Off Trade, you are leading and managing all the Key Modern Retail Outlets nationwide – ensuring effective and efficient execution of IAP and channel strategy nationwide. Your role is to ensure best in class delivery of AVQPAP – making sure excellent nationwide implementation through close collaboration with distributor. ABOUT YOU You will be responsible to deliver key performance targets as defined for the function. You will be responsible for overseeing the development, execution and performance of all programs designed to increase visibility, distribution and ultimately, depletion. Management, monitoring and execution of initiatives + ensuring proper M&E (efficiency and effectivity). Guaranteeing our good relationships with Key off trade accounts and distribution team/s. RESPONSIBILITY • Build/maintain/strengthen relationship with key MRO accounts, and distribution team • Develop and implement sales strategies and business plans to achieve targets, including pricing, promotions, and distribution strategies within the Distributors & modern trade channel. • Own the P&L for the MRO channel • Responsible for working closely with key customers to drive performance KPIs • Drive Off trade Distributors Sales Team to achieve sales, visibility, distribution, pricing, and promotions (AVQPAP) targets • Ability to Perform Business Reviews and Assess Market Needs • Learn, mentor and motivate the Distributors modern trade sales team to achieve sales targets and objectives. • To develop and activate plans that will ensure proper/ dominant merchandising and visibility of Bacardi brands in the off-trade channel. • Implement agreed IAP (Integrated Activity Plan) o Execute brand promotions/activations o M&E o A&P/GTN management • Monitoring of Brand Distribution across the assigned Off-Premise Accounts. • Monitoring and Collection of sales information or market data such as BRAND OFF-TAKE, PRICE SURVEYS, COMPETITIVE ACTIVITIES and CONSUMER INSIGHTS. • Communication of competitor activities SKILLS • Strong people skills and ability to communicate at different organization levels • Strong communication skills both written and verbal and excellent stakeholder management skills • Analytical Skills and Strategic Mindset • Ability to analyze numbers (Sales Volume, Pricing, Value Chain and etc) • Excellent ability to interpret the marketing vision and drive value adding insights and budget management experience • Good and effective communication and negotiation skills, leadership who is proactive and a good team player. • Ability to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment. • Bachelor’s Degree in Business Administration, Marketing or any other related field • Experience in Modern Trade in FMCG or Alcohol, Tobacco industry >8-10 years • Experience in distributor development or distributor management is an advantage • Computer literacy (Power point and Excel) • Able to perform well under pressure with strong desire to achieve sale target LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.