Senior Manager - Product(Lupinlife)

Job Description Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio Strategic initiatives: Building the brand with relevant initiatives to achieve set goals Media ROI: Manage ATL campaigns , BTL activities effectively and efficiently Marketing Analysis: Analyzing data points & providing insights for strategic decisions Innovation and NPDs: Stretegically create a brand roadmap for product and brand extensions Digital Marketing: Accelerate the brand growth with relevant digital initiatives Stakeholder Management: Develop good relationships with internal team members Agency Management: Manage creative, media, and digital agencies to deliver campaigns Education Post Graduation Work Experience Minimum 7 years in FMCG / OTC Competencies Customer Centricity Strategic Agility Developing Talent Collaboration Result Orientation Stakeholder Management Innovation & Creativity Process Excellence