AGM- Marketing & Aerocity User Experience

JOB PURPOSE Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc. Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner. Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities – on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets. ORGANISATION CHART KEY ACCOUNTABILITIES Accountabilities Key Performance Indicators Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc. including creation of Marketing Brochures, Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns Quality of Marketing Collateral Customer Reach Engagement Drive Aerocity Marketing Communication and engagement plan Customer Reach/ No. of followers across platforms – Digital, On-ground Customer Engagements Return on Marketing Spend Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc Revenue Generated Planned vs Actual Customer Enrolments in Aerocity Loyalty Program Number of new Marketing Partnerships/alliances Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue Oversee and drive the Annual Aerocity Events & Activations calendar No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contractual documentation is in order Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities including Operating budgets, SOPs, Record keeping, MIS, Trainings Number of processes standardized, compliance to SOPs, timely delivery of MIS and Trainings, performance vis-à-vis budgets Interfacing with key external stakeholders as listed below No of new contacts/ alliances established Aligning key internal stakeholders as listed below Engagement score and No of interactions and engagements KEY ACCOUNTABILITIES - Additional Details KEY ACCOUNTABILITIES: •Drive marketing function for upcoming Commercial Office and Hotel projects •Drive Aerocity Marketing Communication and Engagement plan •Monetization of Digital and other Marketing Assets •Oversee and drive the Annual Aerocity Events & Activations calendar •Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities EXTERNAL INTERACTIONS External Sales and other relevant teams of Aerocity Premium and Luxury Hotels, F& B and Retail Stores WhatsApp and digital marketing Agency Marketing Agencies Event & Activation agencies Other relevant Vendors and Consultants INTERNAL INTERACTIONS Internal ALD Leasing Teams Aerocity Operations and nominated Facility Management Company GMR Corporate Communications Aerocity Guest Relations & Customer Service Airport Retail and Guest Relations Team Interaction & coordination with all internal departments – Design, P&C, Finance, SPG, MAG FINANCIAL DIMENSIONS Office Leasing of 0.75 msf over next 2-3 years with Revenue Potential of ~INR 175-200Cr and Asset Value of ~INR 1400-1500Cr Marketing Asset monetization: 30 Cr over next 5 Years. Customer Reach/ No. of followers across Digital platforms: 10 Lac customers over next 5 Years OTHER DIMENSIONS EDUCATION QUALIFICATIONS Bachelor Degree Preferably MBA (Marketing/Strategy/ Finance) RELEVANT EXPERIENCE EXPERIENCE: At-least 10+ relevant experience in •Digital marketing and monetization •Events & Activations •Content Management •Knowledge and experience in Commercial Real Estate and/ or Hospitality will be an advantage •Skilled in Networking and Relationship building, ability to Open Conversations •Ability to ideate and incubate new ideas •Collaborate & Manage teams COMPETENCIES Teamwork & Interpersonal influence Stakeholder Focus Planning & Decision Making Execution & Results Networking Personal Effectiveness Social Awareness Strategic Orientation Problem Solving & Analytical Thinking Entrepreneurship Capability Building Lease and Revenue Management (Proficient) Tenant Acquisition (Proficient)