Global Marketing Lead CNS

Join the professional team of Gedeon Richter Plc., a leading pharmaceutical company in Hungary and the region! We do not base our success on the great deeds of lonely heroes. At Richter, we believe in active co-operation - within and outside the teams. We know how to collaborate effectively and respectfully with professionals of different fields, disciplines, and organisational units. Gedeon Richter is looking for a committed and experienced professional for the position Global Marketing Lead CNS Responsibilities Define and continuously refine the marketing and sales strategy for the CNS portfolio, ensuring alignment with BU priorities, pipeline choices and product lifecycle plans Lead the BU marketing planning framework and raise the quality, consistency and strategic rigor of global and affiliate plans, assumptions, KPIs and resource choices Identify market and business opportunities using internal performance analysis, international market intelligence and competitive monitoring Provide senior commercial input to pipeline and asset evaluations, including target product profile, differentiation, evidence needs, market attractiveness, access considerations and launch sequencing Represent Global Marketing in BU leadership and cross-functional governance; provide direct, concise recommendations and reports to the BU Head. Personally own and maintain the global brand strategy and annual brand plan, including segmentation, targeting, positioning, value proposition, customer journey, communication priorities, lifecycle initiatives, action plan, budget and KPIs Translate strategy into execution by initiating and managing campaigns, promotional and educational materials, omnichannel activities, congresses, events and other brand projects in collaboration with Medical, Legal, Regulatory and Compliance. Provide practical guidance and tools to clusters and affiliates, review local brand plans and materials, and support appropriate local adaptation within global guardrails Partner management that ensures the execution of the aligned global strategy Initiate and steer market research, customer insight work, strategic market analyses, business cases and competitive assessments for both BU and assigned-brand decisions Develop and maintain sales-volume forecasts and scenarios by country and product with Finance, Supply, Commercial Planning and affiliates; document assumptions and risks Prepare, monitor and control the assigned brand budget and contribute to oversight of the wider CNS marketing budget within delegated authority Monitor actual sales, forecast evolution, market share, customer and activity KPIs, and budget utilization; explain deviations and implement corrective actions Coordinate quarterly, annual and ad hoc brand/portfolio reporting and ensure that conclusions lead to clear decisions and follow-up Lead new launch readiness and execution for assigned assets and brands, including stage-gate content, integrated launch plan, forecast, affiliate readiness, risk management, KPI tracking and post-launch review Drive lifecycle management and in-market optimization, including new indications, market entries, evidence-supported differentiation and appropriate tactical adjustments Assess customer-coverage, field-force and channel requirements with Commercial Excellence and affiliates, and recommend appropriate deployment, structure or capability changes Resolve complex strategic and execution issues affecting brand performance or promotion, escalating material risks and decisions through the appropriate governance forums Ensure effective cooperation across Marketing, Medical Affairs, Market Access, R&D, Regulatory, Business Development, Supply Chain, Controlling, Finance, Legal/Compliance, clusters and affiliates Guide, challenge and support global, cluster and local marketing/product managers; share best practices and contribute to coaching, training, tools and marketing standards Influence and align stakeholders without relying on formal authority; where direct reports are assigned, set objectives and evaluate performance in accordance with company processes Requirements University degree (MSc or equivalent) in business, marketing, economics, pharmacy, medicine, life sciences or a related discipline; postgraduate business or marketing qualification is an advantage. Minimum 10 years of relevant professional experience, preferably in pharmaceuticals or life sciences, including substantial international or regional brand/portfolio responsibility. Demonstrated hands-on Global/International Brand Manager experience, including direct ownership of brand strategy, annual planning, budgets, forecasts, campaigns, materials, agencies, affiliate support and performance tracking. Proven experience in strategic marketing, major launches, lifecycle management and complex cross-functional leadership; experience in CNS and/or innovative medicines is strongly preferred. Fluent professional English; additional languages, especially to be fluent in Russian are advantageous. What we offer Extensive benefits package: cafeteria, stock program, private life insurance In-house medical services and Medicover service Home office opportunity (2 days/week) Flexible working hours Car or car allowance is provided Training and development opportunities Various sports opportunities (gym, swimming pool, AYCM) Challenging, responsible professional work Long-term employment in an innovative and secure workplace The Richter community is looking forward to your application.