Head of Lifecycle Marketing

Why Join DAZN?Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.The Role:As Head of Lifecycle Marketing/Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation.Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.