Dy Manager-Direct Sourcing

The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes. The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint. Key Responsibilities 1. Outbound Calling & Lead Outreach Drive proactive outreach to potential customers through outbound calling initiatives Engage prospects from purchased databases, sourced leads, and internal lead pools Qualify prospects based on defined business parameters Build and maintain a robust pipeline of potential customers through continuous engagement 2. Site Visit Generation Drive walk-ins and scheduled site visits through strategic prospect nurturing 3. Booking Conversion Drive sales closures from directly sourced leads Work closely with the site sales closing team to improve conversion ratios 4. BTL & Corporate Activations Plan and execute on-ground activation initiatives Drive corporate outreach programs and engagement activities Generate qualified leads through strategic BTL interventions 5. Direct Conversion Pipeline Ownership Act as the custodian of the entire direct sourcing and conversion funnel 6. Prospect Relationship Management Serve as the seamless bridge between prospects and the sales closing team 7. Funnel Accountability & Performance Management Drive end-to-end ownership of direct sourcing outcomes Key Performance Indicators (KPIs) Outbound connect rate Qualified lead generation Site visit generation ratio Site visit to booking conversion Booking contribution through direct sourcing Activation-to-lead conversion efficiency Preferred Experience Experience in residential real estate sales / direct sales / lead conversion . Strong exposure to outbound calling and customer acquisition Experience in BTL activations and corporate outreach preferred Proven track record in driving closures and conversion-led performance