Marketing Manager

Core Responsibilities Responsibilities described in this section are fundamental to success in this position. · ROI Analysis · Relationship management · Vetting of new tools and vendors · Advertising agency management · Traffic and lead analysis from all sources specific to BMAG dealership locations · Hometown Hero and Patriot Game Partnership liaison with locations and Universities · Individual store budget and Co-op management · Liaison between stores and marketing department for issues with sites, leads, and advertising · Uses personal device to provide an additional layer of security for company network and site access through multi-factor authentication · Conducts overview meetings with managers on eCommerce and website analytics · Assists management in making decisions through data-based reporting · Perform additional duties as assigned Minimum Qualifications The requirements listed below are the minimum degrees, certifications, knowledge, skill, and/or ability required of this position. · High School Diploma or GED equivalent · Bachelor’s degree in a related business area preferred · Google Analytic Certification · Previous Marketing/Advertising experience preferred · Experience with Website Design · Experience with Vendor Management · Valid driver’s license without restrictions that affects your ability to operate company owned vehicle(s) and ability to maintain a clean driving record Knowledge, Skills, and Abilities The requirements listed below are representative of the knowledge, skill, and/or ability required. · Ability to handle and prioritize multiple tasks and meet all deadlines · Ability to set priorities and work independently (remote and/or office environment) · Able to work effectively with internal and external teams, communicating, and participating in a constructive manner · Excellent verbal and written communication skills · Advanced knowledge of Microsoft Excel, Google Data Studio, and Tag Manager · Strong organizational skills and ability to work under pressure/deadlines · Strong attention to detail and sense of urgency · Demonstrates dependability through good attendance and adherence to timeliness and schedules · Demonstrated resourcefulness and ability to take initiative in development and completion of projects · Ability to meet and exceed individual objectives as defined by the Director of Digital Performance Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. · While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear · The physical demands of the job include the use of hands and fingers, reaching, bending, sitting, lifting, climbing, stooping, kneeling, crouching, and driving · The employee must regularly lift and/or move up to 25 lbs. · Specific vision abilities required by this job include close vision and distance vision · Must be able to pass a drug/alcohol urinalysis and be able to drive a vehicle Working Conditions The work environment characteristics described here are representative of those one may encounter while performing the essential functions of this job. · The noise level in the work environment is usually moderate · This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines Travel Requirements The travel requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · While performing the duties of this job, the employee may be required to travel within or outside the area. Travel for this position is infrequent.