[Wattpad] Product Marketing Manager

Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.

What You'll Do

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• Market and audience insights
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• Lead ongoing market, competitive, and audience research to inform product direction and positioning
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• Identify emerging trends in storytelling, fandom, and entertainment consumption, translating into clear opportunities for cross-functional teams
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• Positioning and packaging
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• Define and evolve product positioning, messaging, and value propositions across the platform, ensuring consistency between product experience and brand narrative
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• Shape how features are packaged and communicated to drive adoption and engagement
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• Go-to-market strategy
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• Own end-to-end GTM strategy and execution for new features, experiments, and product initiatives
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• Develop clear marketing plans, track success metrics, and deliver post-launch optimization strategies
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• Cross-functional collaboration and influence
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• Collaborate closely with Product Managers and Designers from ideation through launch
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• Ensure user needs, motivations, and market context are embedded in product and marketing decisions
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• Act as the voice of our users and the market within cross-functional teams

Required Qualifications

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• 5+ years of experience in Product Marketing, preferably in B2C tech, media, or entertainment
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• Proven ability to develop positioning and lead go-to-market strategies for digital products
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• Strong strategic thinking paired with excellent execution skills
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• Experience working closely with Product and Design teams in an agile environment
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• Ability to influence stakeholders and drive alignment without direct authority
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• Deep curiosity about user behavior, culture, and emerging trends
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• Passion for storytelling, fandom, and entertainment - bonus points for being a Wattpadder!
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• Experience in qualitative and quantitative research approaches to help identify and validate product marketing opportunities
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• Proficient in tools like Looker, Amplitude, and marketing measurement platforms

Nice To Haves

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• Experience with community-driven platforms or creator ecosystems
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• Familiarity with Gen Z audiences and digital content trends (e.g. fan culture)
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• Experience with experimentation and lifecycle marketing