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越南 Viet Nam Social Meida

51Talk · 越南

External listingfull-time12 days ago

About The Role

  1. Paid Media & Boosting
  • Manage and optimize paid campaigns across social channels, especially Facebook
  • Handle boosting / paid amplification for social and KOL/KOC content
  • Monitor leads, CPA, ROI, conversion quality, and channel efficiency
  • Drive testing and optimization on audience, budget, and creative performance
  1. Content from a Performance Perspective
  • Independently write or refine ad copy, content angles, and campaign messages
  • Suggest or create content/materials suitable for boosting and conversion
  • Improve creative performance through data and testing insights
  1. Channel Performance
  • Own performance thinking for social paid and KOL paid campaigns
  • Analyze channel results and identify what should be scaled, optimized, or stopped
  • Support stronger connection between content quality and business results
  1. Reporting & Optimization
  • Prepare regular performance reports and recommendations
  • Provide clear action points to improve efficiency and business contribution
  • If hired at Manager level, also help improve team working methods and guide junior team members when needed
  • 3–6+ years in performance marketing / paid media / digital growth
  • Strong hands-on experience in multi paid media (FB, Tiktok, Zalo, GG,...)
  • Strong understanding of leads, CPA, ROI, conversion rate, and funnel efficiency
  • Able to independently create / refine content for performance use
  • Good sense of what type of content works for boosting and conversion
  • Data-driven, result-oriented, and able to work independently in a fast-paced environment
  • Experience in EdTech / parenting / kids-related industry is a plus
  • Working English preferred

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