Social Media Lead

This is an exciting opportunity to shape and drive the social media strategy for one of the most respected financial institutions in the world. The Social Media Lead will manage and deliver all social media activities, ensuring cohesive and engaging content across our platforms, and will lead a dedicated team to enhance our online presence and community engagement.

This is a people management role. You will be responsible for day-to-day management of the team and for defining roles and responsibilities. You will develop your team through sharing information effectively, coaching and communicating a clear vision to ensure that your staff are productive, engaged and motivated to deliver the area's aims. This will include setting clear goals and smart stretching objectives that are aligned to those of the team, division and directorate. You will also be responsible for managing all staff-related matters that may arise including performance, absence and sickness.

Number of direct reports: 2

Key Responsibilities

• Develop, refine and implement a comprehensive social media strategy across all the Bank of England social media channels (Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc).
• Oversee the creation, scheduling, and publication of engaging content that aligns with the Bank's mission and values.
• Lead and co-ordinate a team of social media professionals - directly or via matrix management - including Social Media Managers, Museum Digital Engagement Officer, and Content Creators.
• Coordinate with other departments, including the Campaigns team, Strategy, Press Office and Content team, to ensure a unified approach to content and messaging.
• Monitor social media trends, identify opportunities for engagement, and manage the Bank's online reputation.
• Manage the tools to effectively deliver social media (such as Sprout Social, Hootsuite, etc).
• Analyse social media performance metrics and generate regular reports to inform strategy adjustments and demonstrate the impact of social media activities.
• Enhance community management practices to foster positive interactions and engagement with our audience.

Key Requirements

Minimum Criteria

• Proven experience in a senior social media role, ideally within a large organisation or public institution.
• Strong strategic thinking and the ability to translate organisational goals into effective social media strategies.
• In-depth knowledge of our core social media platforms: Instagram, LinkedIn, Facebook, TikTok, Threads, Reddit, X, YouTube, etc.
• Excellent leadership and team management skills, with the ability to inspire and develop a diverse team.
• A passion for creating innovative content and the ability to work with production experts including designers and video makers.

Essential Criteria

• Experience or knowledge in running successful paid social media campaigns (i.e. LinkedIn, Meta, Google Ads)
• Strong analytical skills and experience with social media analytics tools to measure and report on performance.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.

Desirable Criteria

• A proactive and innovative approach to social media, with a keen eye for emerging trends, channels, and opportunities.
• Understanding of the financial sector or public institutions is desirable but not essential.

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Our Approach to Inclusion

The Bank values diversity, equity and inclusion. We play a key role in maintaining monetary and financial stability, and to do that effectively, we believe we need a workforce that reflects the society we serve.

At the Bank of England, we want all colleagues to feel valued and respected, so we're working hard to build an inclusive culture which supports people from all backgrounds and communities to be at their best at work. We celebrate all forms of diversity, including (but not limited to) age, disability, ethnicity, gender, gender identity, race, religion, sexual orientation and socioeconomic status. We believe that it’s by drawing on different perspectives and experiences that we’ll continue to make the best decisions for the public.

We welcome applications from individuals who work flexibly, including job shares and part time working patterns. We've also partnered with external organisations to support us in making adjustments for candidates and employees in the recruitment process where they're needed.

From 1st October 2026, we expect all our colleagues to spend a minimum of 50% of their working time in the office per month. This is to capitalise on the benefits of working together in person across teams, while maintaining the flexibility offered by home working. Subject to that minimum requirement, individuals and managers should work together to find what works best for them and their team.

Finally, we're proud to be a member of the Disability Confident Scheme . If you wish to apply under this scheme, you should check the box in the ‘Candidate Personal Information’ under the ‘Disability Confident Scheme’ section of the application.

Salary and Benefits Information

We encourage flexible working, part time working and job share arrangements. Part time salary and benefits will be on a pro-rated basis as appropriate.

This role offers a salary of, Leeds: £46,320 - £52,110 and London: £51,440 - £57,870. In addition, we also offer a comprehensive benefits package as detailed below:

• Currently a non-contributory, career average pension giving you a guaranteed retirement benefit of 1/80th of your annual salary for every year worked. There is the option to increase your pension (to 1/65th) or decrease (to 1/105th) in exchange for salary through our flexible benefits programme each year. The Bank has the discretion to vary standard accrual rates and dial up and dial down rates at any time and to withdraw dial up and dial down options at any time.
• A discretionary performance award based on a current award pool.
• An 8% benefits allowance with the option to take as salary or purchase a wide range of flexible benefits.
• 26 days’ annual leave with option to buy up to 12 additional days through flexible benefits.
• Private medical insurance and income protection.

National Security Vetting Process

Employment in this role will be subject to the National Security Vetting clearance process (and typically can take between 6 to 12 weeks post offer) and the passing of additional Bank security checks in accordance with the Bank policy. Further information regarding the vetting and security clearance requirements for the role will be provided to the successful applicant, and information about how