About The Role

DTC Copywriter - Landing Pages & Brand Copy

[Full-Time Contractor] [Remote] [Flexible Timezone]

Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both, and we need a full-time copywriter who understands how to write for desire, results, and retention across email, landing pages, product copy, and SEO.

What You Will Write

Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY

Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more
Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement
SMS copy
Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]

Landing page and pre-lander copy
Help write or finetune/proofread/localize the following as needed;
Product page copy — descriptions, results framing, ingredient and usage education etc.,
Website and brand copy — homepage, brand narrative, and supporting pages as needed
SEO content — category pages, blog posts, and on-site copy optimised for organic traffic
2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy
Klaviyo experience — flows and campaigns
Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count
Ability to write across multiple brands with different voices, avatars, and categories without them blending
Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming
Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic
Near-native US English — our MAIN audience is American
Fast turnaround and clean output — proofread before you submit

Strong Advantages

Proven track record and good performance of written emails for subscription DTC brand/s
SEO copywriting — keyword research, on-page optimisation, meta copy
SMS platform experience — Klaviyo SMS, Postscript, or Attentive
Experience writing across multiple brands or clients simultaneously