Social Media Strategy Lead - Remote Work

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Social Media Strategy Lead at BairesDev

We are seeking a Social Media Strategy Lead to define the vision and direction of our social presence, turning platform-specific opportunities into business impact. This role is ideal for someone who combines data-driven thinking with creative storytelling to build strategies that resonate with diverse audiences.

What You'll Do

• Develop and own the overarching social media strategy, ensuring alignment with brand and growth objectives.
• Lead paid and organic social initiatives, coordinating with media buying and content teams.
• Conduct audience research and social listening to uncover insights that shape content and campaign direction.
• Establish KPIs, reporting frameworks, and performance benchmarks for all social media channels.
• Guide creative briefs and collaborate with designers and copywriters to produce high-performing content.
• Stay ahead of platform updates, emerging formats, and cultural trends to keep the brand relevant and competitive.

What we are looking for

• 4+ years of experience in social media strategy or integrated digital marketing.
• Deep knowledge of organic and paid social media across platforms including LinkedIn, Meta, TikTok, and X.
• Strong experience with social listening and analytics tools to extract actionable insights.
• Proven ability to develop strategies that drive measurable audience growth and engagement.
• Experience collaborating with creative and media teams to deliver cohesive campaigns.

How we make your work (and your life) easier

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours - make your schedule.
• PTO, parental leave, and other special leaves.
• An excellent compensation package— well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.

• Join a global team where your unique talents can truly thrive and make a significant impact!
• Apply now!