Head of Marketing

About the Role

• Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi
• Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events , and we’re building
• the marketing team to match our ambitions.
• We’re looking for a Head of Marketing to own marketing campaigns, and marketing execution for Iraq translating
• growth and business priorities into compelling, well-run marketing programs. You’ll lead a team of Senior
• Marketing Managers, set the standard for how campaigns are planned and delivered, and act as the connective tissue
• between growth, brand, creative, and the wider business.

What You’ll Do

Marketing Strategy & Leadership

• – Own the marketing strategy and annual/quarterly marketing calendar across for Iraq
• – Translate business and growth objectives into marketing plans with clear KPIs and budgets
• – Set the bar for campaign quality, brand consistency, and creative standards across all output
• – Represent marketing in senior leadership discussions, budget planning, and cross-functional planning

Team Management

• – Lead, coach, and develop a team of Senior Marketing Managers across brand, campaigns, and channels
• – Set individual and team goals, run regular reviews, and build a strong bench of marketing talent
• – Partner closely with the Creative Lead and design/content resources to brief and land campaigns
• – Build and scale marketing processes, workflows, and ways of working as the team grows

Campaign & Brand Execution

• – Oversee end-to-end campaign execution — from brief to launch to post-campaign review
• – Ensure brand consistency and quality across all consumer touchpoints and markets
• – Own go-to-market plans for new products, features, and market launches
• – Adapt regional and global campaign strategy for local market nuances (Iraq, KSA, UAE)

Cross-Functional Collaboration

• – Work closely with external partneres, Product, BD to align marketing with the wider roadmap
• – Partner with data/analytics to track campaign performance and marketing ROI
• – Manage relationships with external agencies, media partners, and vendors as needed

What We’re Looking For

Must-Haves

• – 10–15 years in marketing, with several years in a leadership or head-of-marketing capacity
• – Track record of building and leading marketing teams, ideally in high-growth or consumer tech/app
• businesses
• – Strong grasp of brand, campaign, and go-to-market strategy end-to-end
• – Experience managing budgets, agencies, and multi-market campaigns
• – Comfortable operating both strategically and hands-on when needed
• – Strong stakeholder management and cross-functional collaboration skills
• – Arabic and English speaker
• – Iraq-based

Nice to Have

• – Experience in gaming, telco, fintech, or e-commerce categories
• – Familiarity with markets (Iraq, KSA, UAE)
• – Experience working alongside growth/performance marketing teams

• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more