Content Manager

Who are we?

At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

About the Role

Leadership Connect is seeking a results-driven Content Manager to own content strategy, planning, and execution — building the B2B content marketing calendar and personally producing the content on it. Reporting to the VP of Marketing, you decide what we publish, when, and why — translating brand voice and marketing goals into a coherent plan, then planning, producing, and publishing against it. This is a hands-on individual contributor role with no direct reports: you are the primary creator, drawing on shared and contract resources (design, demand generation, agencies, freelancers) for added capacity and accountable for the output either way.

Core Functions of the Role

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• Define the content strategy: choose the themes, formats, and cadence to achieve business goals.
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• Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
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• Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
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• Monitor content performance metrics and adjust strategy and priorities based on results.
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• Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
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• Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.
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• Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).

About You

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• Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content.
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• Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor.
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• Comfortable managing competing deadlines and shifting priorities.
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• Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
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• Track record of using performance data to refine content strategy.
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• Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.