Digital Media Product Manager

SUMMARY

The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance.

This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact.

DUTIES AND RESPONSIBILITIES

Content Strategy & Ideation

• Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with Ascension’s mission and the Ascension Presents brand.
• Translate audience needs, trends, and platform insights into clear, actionable video concepts.
• Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels.

End-to-End Ownership

• Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage.
• Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent.
• Ensure theological accuracy and alignment with the teachings of the Catholic Church.

Production & Workflow Management

• Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction.
• Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects.
• Act as the primary point of accountability for deadlines and deliverables.

Post-Production & Packaging

• Collaborate with editors to shape the final video, including pacing, storytelling, and tone.
• Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention.
• Serve as editor or graphic designer as needed.
• Ensure all content is optimized and aligned with platform best practices.

Talent & Stakeholder Communication

• Build and maintain strong relationships with talent
• Clearly communicate expectations, provide creative direction, and guide talent through the content development process.
• Collaborate with internal stakeholders to ensure alignment on messaging and priorities.

Performance & Optimization

• Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content.
• Continuously test and refine content strategies based on data and audience feedback.
• Stay current on media trends, algorithm changes, and digital content best practices.

Cross-Functional Collaboration

• Work closely with marketing, social media, and distribution teams to support video launches and maximize reach.
• Collaborate with broader Ascension teams to align content with organizational priorities and campaigns.

Mission Alignment

• Ensure all content reflects the mission of Ascension and presents the Catholic faith with clarity, beauty, and fidelity.
• Maintain awareness of influential voices, topics, and conversations within the Catholic digital space.

Requirements

• BA/BS in Media, Communications, Marketing, Production, or a related field.
• 5+ years of video product management or relevant experience.
• Knowledge of and experience in video production
• Proficiency with Smartsheet (or similar), Adobe Suite, Google Suite, YouTube Analytics, Klaviyo (or similar)
• Proven ability to drive projects and lead teams.
• Strong project management, production coordination, and time management skills.
• Excellent interpersonal, written, and verbal communication skills.
• Ability to be creative and think outside the box to solve problems.
• Passion for developing products that align with Ascension’s mission and values.
• Occasional travel will be required for specific projects. Travel expectations are approximately three days per month.
• Occasional travel to Exton, PA, is required.
• Exemplify and live our core values of humility, passion, and integrity.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources