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Solution Expert- Marketing platform (m/f/d)

METRO/MAKRO · Düsseldorf, NRW, Germany

Marketing / Business DevelopmentExternal listingfull-time6 days ago

About The Role

Your Responsibilities:  

  • Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations;
  • Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance;  
  • Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams; 
  • Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations;
  • Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs;
  • Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics;
  • Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution;
  • Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption. 

Required key competencies and qualifications: 

  • Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert or similar role in a complex technology environment;
  • Hands-on experience with at least one major Marketing Automation or customer-engagement platform. Adobe Journey Optimizer and Adobe Experience Platform experience is strongly preferred;
  • Experience with one or more of the following platforms: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing technology, experimentation, messaging or consent-management solutions;
  • Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS or in-app messaging;
  • Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management and campaign activation concepts. 
  • Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios and technical documentation;
  • Strong analytical skills, with the ability to break down complex business processes and technical dependencies into clear solution designs;
  • Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance;
  • Very good written and spoken English. 

What we offer at METRO.digital?

  • At METRO.digital, you'll work in a dynamic, multicultural environment where self-organizing teams collaborate in an agile setup. We foster strong teamwork, knowledge sharing, and continuous learning to help you thrive and make an impact. 
  • People development: when you grow so do we! We want you to become the best version of yourself with individual and company-wide programs and trainings for people development. Focused among other on development, leadership, appreciation ... it´s time to upskill your career.
  • Support with individual solutions: we are people-caring! We offer support whenever you need it - at every stage of your professional journey.
  • Want to know more about all our benefits?  Discover more here . 
  • Let´s connect soon. Apply for the role now!   
  • Position grade within our career framework: Solution Expert (Md5).

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