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Comms and Marketing Strategist
Unison Group · Singapore
About The Role
- Plan, write, and manage product communications across all programme channels.
- Develop communication plans, key messaging, and product value propositions for the Resiliency Programme.
- Draft and publish monthly product updates, release announcements, newsletters, and FAQs, translating technical platform updates into clear, user-friendly language.
- Manage portal content, non-technical copy, and value statements on the Developer and Products portals.
- Maintain communication calendars, templates, content repositories, and stakeholder distribution lists.
- Ensure all communications comply with organization branding, accessibility, governance, and security guidelines.
- Track engagement metrics across channels to review message reach and refine future communications.
- Provide editorial guidance and maintain standard communication templates for incident and operational notices.
- Review incident advisories and operational announcements written by incident & ops teams to ensure clarity, professional tone, and alignment with organization standards.
- Create and maintain standardized incident and maintenance communication templates for incident & ops teams to use for drafting during service events.
- Maintain standardized templates aligned with organization brand and visual identity standards for operational teams to execute during service events.
- Support agency enablement, community participation, and product adoption through structured communications and event content.
- Provide enablement support by producing presentation decks, session materials, and promotional copy for enablement sessions, webinars, workshops, and office hours.
- Create event content, such as draft presentation decks and written materials for organization conferences, showcases, roadshows, and external engagement forums.
- Draft follow-up communications, written announcements, and messaging materials to support engagement teams working with agencies.
- Identify and write agency case studies and success stories to demonstrate product value and encourage whole-of-organization adoption.
Requirements
Technical Skills
- Excellent written and verbal communication skills in UK English, with the ability to explain technical concepts simply without using heavy marketing jargon.
- Experience in planning and writing multi-channel communications (e.g. EDMs, Telegram, Slack).
- Experience in planning and facilitating virtual enablement events, webinars, or workshops.
- Strong organizational skills and stakeholder management abilities to work effectively alongside Product Managers and Engineering leads.
Behavioural Expectations
- Able to work independently with minimal supervision and guidance
- Proactively identifies and addresses issues, knowing when to escalate
- Adapts to changing priorities effectively
- Collaborates constructively with peers and stakeholder
- Contributes positively through knowledge sharing and openness
Education & Experience
- Bachelor's degree in Communications, Marketing, Mass Communication, or equivalent experience.
- Proven experience in product marketing, developer comms, or tech communications, preferably within a government or technology environment.
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