Creative Strategy Analyst

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Creative Strategy Analyst

Creative Strategy Analyst

(4–6 years' experience | Agency, Marketing or Research Background)

Overview

The Creative Strategist is part of the Advisors Creative Desk (ACD), the creative powerhouse of Mastercard Advisors.

This role supports the development of insight-led creative strategies for clients across different industries and markets. Working closely with Senior Creative Strategists, the Creative Strategist plays a hands-on role in research, insight generation, strategic thinking, creative briefing, and client deliverables.

This is an excellent opportunity for someone with strong strategic foundations who enjoys turning research and business challenges into clear creative directions.

Key Responsibilities

Research & Insights

• Conduct research on consumers, categories, competitors, brands, and cultural trends
• Analyze data and information from multiple sources to identify relevant insights
• Support the development of strategic recommendations and creative territories
• Stay informed about trends in marketing, creativity, culture, and technology

Strategy Development

• Support the development of creative strategies across client projects
• Help translate business challenges into clear strategic directions
• Contribute to workshops, brainstorms, and strategic discussions
• Collaborate with Senior Creative Strategists and Creative Strategy Managers on strategic deliverables

Creative Briefs & Storytelling

• Develop clear and inspiring creative briefs
• Help build strategic narratives and client presentations
• Translate research and insights into simple, actionable recommendations
• Support briefing sessions with internal creative teams

Collaboration

• Work closely with creatives, account teams, project managers, and consultants
• Participate in client meetings and presentations
• Collaborate across international and multidisciplinary teams
• Contribute positively to team culture and ways of working

All About You

• 4–6 years of experience in creative strategy, communications planning, brand strategy, marketing, research, or related roles
• Experience in creative, advertising, brand, digital, research, or consulting environments
• Strong research and analytical skills
• Good strategic writing skills, including briefs and presentations
• Ability to turn complex information into clear and actionable insights
• Strong attention to detail and organizational skills
• Comfortable working on multiple projects simultaneously
• Collaborative mindset and willingness to learn from senior team members
• Fluent English, with strong written and verbal communication skills
• Curious about people, culture, brands, and creativity

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.