Product Marketing Associate Manager

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

About FWD Life Philippines

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.

For more information, please visit fwd.com.ph .

1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital

2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent

The Product Marketing Associate Manager (PMAM) leads strategic product marketing initiatives that drive customer engagement, insurance consideration, and business growth, with accountability for campaign performance and market competitiveness.

As part of Product Marketing, the role goes beyond product launches and storytelling. The PMAM ensures that product stories, propositions, and campaigns are deeply rooted in customer needs and aligned with FWD’s enterprise-wide efforts on financial literacy and insurance consideration, helping customers better understand protection and make confident financial decisions.

The role supports customer research initiatives and drives digital competitor intelligence to inform both product design and direct to consumer strategies. Insights gathered are translated into clear recommendations for customer propositions, messaging, and always on campaign ideas that respond to real customer needs across life stages and financial journeys.

The PMAM also leads competitor and product performance monitoring to generate insights that strengthen customer relevance, sharpen differentiation, and improve how customers perceive and consider FWD products.

• Know the consumer. Research and mine insights on customers and distribution teams. Identify primary and secondary target markets, customer needs and motivators, and how to communicate effectively across different stages of the customer’s financial and insurance journey.
• Own the development and execution of product campaigns, ensuring alignment with customer insights, market trends, and business objectives, while reinforcing insurance consideration and financial literacy messages.
• Ensure delivery of product campaigns and projects in accordance with company requirements and corporate objectives, adhering to scope, schedule, budgets, and the PMO framework.
• Act as a key liaison across internal and external stakeholders (Marketing, Digital, PR, Distribution & Sales, Product, agencies) to ensure seamless product launches and integrated, customer ‑ first execution.
• Manage product marketing tools and collaterals, including sales materials, training support, website content, and learning platform materials—ensuring all are customer‑friendly, updated, compliant, and aligned with the product story and brand strategy.
• Track campaign and product performance, generate insights, and recommend optimizations to improve customer understanding, engagement, and insurance consideration.

Job Requirements

• University Graduate from a reputable institution.
• Minimum 7 years of work experience. Must have deep experience in marketing.
• Product Marketing – people-centric