Penhaligon’s Product Marketing Manager

Mission

The Product Marketing Manager will lead end-to-end product lifecycle management for Penhaligon’s in Korea. This role plays a key part in driving product strategy, managing new launches, analysing market and sales data, and ensuring product performance through close cross-functional collaboration. The position supports both strategic planning and hands-on execution to maximize product potential and drive business growth.

Key Responsibilities

Product Strategy & Lifecycle Management

• Develop and manage the local product strategy aligned with global guidelines and market needs.
• Oversee full product lifecycle: launch, growth, maturity, and discontinuation.
• Identify and lead local product initiatives to enhance portfolio relevance.
• Identify growth opportunities within the product portfolio and lead strategic planning for category

development.

• Collaborate with global brand teams to adapt global strategies into locally relevant product actions.
• Lead the analysis of portfolio performance and make strategic recommendations for assortment

optimization, pricing strategy, and hero product development.

• Develop locally relevant product narratives and key messages in alignment with brand positioning to

support launches and retail storytelling.

Forecasting & Inventory Optimization

• Analyze sales and sell-out data to lead accurate demand forecasts.
• Monitor stock levels and propose adjustments to avoid overstock or stockouts.
• Identify slow movers and propose proactive actions to improve performance.

Market & Competitor Analysis

• Track and report on category trends, competitor launches, and consumer preferences.
• Provide insights to support pricing strategy, positioning, and product improvements.
• Prepare regular product performance reports and recommendations.

Cross-functional Collaboration

• Collaborate closely with Marketing, Sales, Supply Chain, Retail, and Training teams
• Ensure timely and effective execution of new product launches and product updates
• Lead internal briefings and knowledge sharing on product assortment and strategies

Qualification

• 8+ years of experience in beauty, cosmetics, or luxury industry in product marketing or product management
• Solid understanding of product lifecycle management and demand forecasting
• Strong analytical skills and business acumen
• Experience with data tools and Excel
• Excellent communication and collaboration skills across teams
• Fluent in Korean and proficient in English

• 직원 건강 및 복지를 위한 다양한 프로그램
• 유연한 근무 시간 및 원격 근무 가능
• 통신비지원
• 복지포인트 지급
• 어학 지원
• 글로벌 네트워크와의 협업 기회