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로레
[L'Oréal Korea] Luxe - CMO Team - Performance Manager
로레알(L'Oreal) · 강남구, 서울, 한국
About The Role
로레알 코리아는 전 세계 150개 이상의 시장에서 활동하는 세계 1위 뷰티 기업입니다. 이번 포지션은 럭스(Luxe) 디비전 CMO 팀 소속으로, 옴니채널 소비자 KPI 관리 및 리테일 성과 분석을 통해 마케팅 전략 수립에 기여하는 Performance Manager를 모집합니다.
- Track activation performance and manage KPI frame on CRM, Media, Marketing ROI, and Retail activations
- Conduct performance & ROI analyses of online and offline consumer activities to inform and influence the strategies of relevant functions
- Consolidate & deliver Performance & Consumer KPIs for omni-channel reports and insights for all related functions at CMO, CGO, and BUs
- Track key retail performance KPIs, including AUS and IPT (Average spending size), Customer service scores, and other door-level metrics, to inform sales strategies
- Review the compiled regular sales reports from both offline and online channels; monitor traffic, customer service rate and satisfaction rates to analyze efficiency of retail and marketing investments
- Analyze Beauty Advisor (BA) performance & productivity data to identify top priorities for offline service, sales performance, and BA coaching & engaging needs, then share insights with the Retail Education team
- Assist CMO team projects related to consumer journey & touchpoints, digital performance, marketing efficiency, and retail service & productivity
- Collaborate with CRM, Online Shopper Excellence, and Omni-service teams to define, monitor, and analyze omnichannel KPIs based on data-driven insights
- University graduate
- 4~8 years of experience (Senior specialist or manager level)
- Experience in trade marketing, business intelligence, retail sales planning & strategy or a related role
- Fluent in both Korean and English (Speaking & Written)
- Strong analytical and problem-solving skills with an eye for details
- Comprehensive understanding of omnichannel (offline & e-commerce) dynamics in the Korean market
- Excellent communication skills and must be a team player
- Proficient in Excel & PowerPoint
- Experience in Beauty or FMCG industry
- Data visualization experience with Power BI or Tableau
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