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아시
태국 마케팅 담당자(Thailand Marketing Team)
아시아마스터트레이드 · 강남구, 서울, 한국
About The Role
AXIS-Y is seeking a passionate and detail-oriented Marketing Assistant to implement 360-degree marketing initiatives in Thailand. This role involves developing and executing localized marketing campaigns, managing influencer collaborations, coordinating public relations efforts, and driving on-ground marketing activations with local partners.
Key Responsibilities
360-Degree Marketing Campaigns
- -Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, PR, and offline platforms.
- -Adapt global marketing strategies to fit the Thai market, ensuring cultural relevance and effectiveness.
- -Analyze market trends, consumer insights, and competitor activities to create innovative and impactful marketing initiatives.
- -Oversee content creation and distribution to ensure alignment with campaign objectives and brand guidelines.
Marketing Activations with Local Patrners
- -Build strong relationships with local distributors, retailers, and other partners to implement co-marketing initiatives.
- -Plan and execute joint marketing activations, such as in-store promotions, pop-up events, and sampling campaigns, to drive brand visibility and customer engagement.
- -Collaborate with partners to optimize campaign performance and evaluate ROI.
Influencer Marketing Support
- -Identify, engage, and manage relationships with local influencers to amplify brand awareness and product visibility.
- -Oversee the execution of influencer campaigns, including content coordination, monitoring, and performance analysis.
- -Ensure influencer-generated content aligns with brand messaging and campaign objectives.
- -Track campaign effectiveness and compile data for future strategy development.
Public Relations Assistance
- -Establish and maintain relationships with local media outlets, journalists, and press agencies.
- -Assist in crafting and distributing press materials tailored for the Thai market, including press releases and media kits.
- -Coordinate PR events such as press conferences, interviews, and media luncheons.
- -Monitor media coverage and prepare detailed reports to evaluate the success of PR efforts.
Event Coordination
- -Plan and organize both online and offline events, including product launches, influencer gatherings, and local industry events.
- -Manage logistics for events, such as venue selection, guest lists, promotional materials, and vendor coordination.
- -Provide on-site support to ensure smooth event execution and engage with attendees.
- -Collect feedback from events to assess success and identify areas for improvement.
Qualifications
- -Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- -Experience: 2+ years of marketing experience, with a focus on 360-degree campaigns, influencer marketing, and PR. Experience in the beauty or skincare industry is a plus.
- -Languages: Fluent in Thai and English, both written and spoken.
- 혜택 및 복지 I Benefits & Perks at AXIS-Y
- Work & Life Balance
- 유연 출퇴근제
- 반반차 사용 가능
- 점심시간 75분
- 매월 패밀리데이(오후 5시 조기 퇴근)
- 하계휴가 3일 개별 지급
- New Year`s Eve 휴무
- 생일 연차 지원
- Reward & Growth
- 성과 기반 월간 인센티브
- 명절 상여금 & 선물세트(설날·추석)
- 장기근속금 지급(200만원/300만원/500만원/700만원)
- 생일 축하 상품권 10만원
- 연 80만원 자기개발비 지원(교육·도서·운동 자유)
- 매월 교통비 지원
- Food & Treats
- 월별 식대 지원 & 야근 시 저녁 식대 제공
- AXIS-Y 전 제품 50% 할인
- Cafe ay 50% 할인 및 매월 3만원 지급
- 웰컴키트 제공
- 사무실 내 커피, 음료, 간식, 컵라면, 햇반 등 무제한 비치
- Team & Culture
- 직원 추천 보상 제도
- 각종 경조사 지원
- 격월 팀 회식비 지원
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