Field Marketing Manager (m/f/d) - US
ptv-logistics.jobs.personio.com · Arlington,United States - remote
About The Role
Your mission
PTV Logistics is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn't a traditional field marketing role — you'll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR.
Pipeline & Demand Generation
- Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified
- pipeline
- .
- Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
- Design and execute ABM plays targeting priority accounts, working
- hand-in-hand
- with AEs and SDRs to orchestrate coordinated outreach.
Events & Activations
Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
Evaluate and prioritize
key events
based on TAM coverage, ICP density, and expected pipeline contribution.
Growth Experimentation
- Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
- Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
- Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
Commercial Alignment
- Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
- Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
- Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
- Your profile
- 5+ years in B2B SaaS growth or demand generation marketing, with
- a track record
- of owning pipeline numbers — not just campaign outputs.
- Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
- Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
- Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools ( 6sense, Bombora), and AI-powered content platforms.
- Sharp communicator who can translate campaign performance into business language for Sales and leadership.
Experience in
- logistics
- , supply chain, or enterprise SaaS is a plus.
Curiosity
about
the
- space
- is
a
- must
- .
Based in the
US;
- comfortable working across time zones and partnering with the European central marketing team.
- Further information
- Location: US, remote (EST/CST)
Contact Person
Magdalena Riffault
Senior Talent Acquisition Partner
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