MSR - IM - Kochi

JOB DESCRIPTION SECTION I: BASIC INFORMATION ON THE ROLE Role Name / Designation Business Development (BD) – On Roll Function / Department Sales Current Band/Level Assistant Manager Reporting To Area Development Manager (ADM) SECTION II: JOB SUMMARY Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM Business development § Identify, convert and engage new influencers as per targets § Provide timely feedback to BDM regarding market feedback around loyalty program, products etc. § Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers Influencer management and expansion § Own Influencer engagement and targets for the area and ensure 100% adherence to plan § Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices § Lead site visits for contractors in the area and drive conversions and engagement § Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc § Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app § Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc. Process initiatives § Complete trainings as per the defined training calendar § 100% adherence to KPI monitoring process SECTION III: KEY PERFORMANCE INDICATORS Measurable deliverables § Number of new influencers onboarded § Number of active influencers scanning on the system § % Tertiary sales captured on Loyalty program app § Premium portfolio contribution § Influencer meets as per plan / target § Campaigns/Initiatives/project(s) as per plan/target SECTION IV: JOB REQUIREMENTS Qualifications Graduation is must (Engineering background preferred), Prior experience as LAS/Promoter/Distributor salesman etc Skills & Functional Competencies § Goal oriented: Proven history of sales record, sets clear priorities & meets targets § Result oriented: entrepreneurial and self-motivating, good planning and organizational ability § Excellent sales and negotiation skills, and high commercial and business awareness § High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers § Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible § Self-starters, resilient, resourceful, and able to perform under pressure § High market presence & regular interaction with all stakeholders, should know the geography well