Area Business Manager

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives. India's leading agritech platform, Ninjacart (founded 2015) is revolutionising the $400B+ agri supply chain with tech-driven commerce, finance, and Supply chain solutions. We've served 200,000+ farmers and 60,000+ retailers & 5000+ Traders - slashed food spoilage by 30% —delivering fresh produce from farm to store in a record 14 hours. Over the last decade, our made-for-India technology and India-centric solutions have revolutionised the way fruits and vegetables reach consumers’ plates from farms on a daily basis. We are backed by Walmart, Flipkart, Tiger Global, Accel, Syngenta & 1000+ Employees. Named LinkedIn's Top 25 Startups to Work For and winner of "Best Tech for Agriculture" at India Digital Enabler Awards 2025, we're building a global network for fresh fruits and vegetables —now expanding to Malaysia & Europe via Ninja Global. Our Ninja CODE? Customer obsession, Ownership mindset, Dream Big & bold responsibility, and relentless innovation. Join a results-driven clan where autonomy fuels scale: Think big, act fast, impact millions. About the Role: We are seeking an experienced Area Business Manager to lead sales growth, manage key modern trade accounts, and strengthen our fruit category operations in Kochi and Kerala markets. The ideal candidate will have strong exposure to fresh produce with hands-on experience working directly with modern trade retailers. Responsibilities ● Manage and grow business with direct modern trade customers ● Drive sales growth, category performance, and achieve regional revenue targets ● Build and execute joint business plans with modern trade partners ● Manage weekly targets, promotions, and in-store visibility ● Oversee stock planning, demand forecasting, and supply chain coordination ● Track seasonal trends, imported arrivals, and market price fluctuations ● Ensure product quality, shelf standards, and compliance across modern trade stores ● Conduct regular market visits and competitor analysis ● Identify new business opportunities within the fruit category ● Maintain strong internal coordination with operations, supply chain, and finance teams Requirements: ● 5–8 years of experience in sales or procurement ● Strong experience in handling direct modern trade accounts ● Background in fruit, fresh produce, or FMCG food categories (mandatory) ● Experience working with importers is preferred ● Strong negotiation, communication, and stakeholder management skills ● Good understanding of pricing, margins, and supply chain